Best Digital Marketing Guide For B2B Companies In 2024 [Updated]

Table of Contents

You will be interesting to know that there is increase in percentage of Internet users world wide. Here is your digital marketing guide to refer to.

That too in Asian countries you will find 52.2 % of the population use the internet. 40.6 % of the Indian population is using the internet.

You can observe that every year there is steep increase in percentage of people using internet for various activities in their day to day life.

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By this you can understand that you can reach more and more population through internet.

The landscape of Digital has changed over the past 5 years. To compete with digital marketing competitions your company needs to be multi-tasking.

For all manufacturers / service providers it is very challenging to reach their potential customers.

You might have noticed that Manufacturer – Manufacturer – Consumer chain works effectively.

In today’s Digital world you need to have business relations with Manufacturer – Manufacturer – Consumer companies.

This you can do by establishing the effective channels to push your product in wider market. You need to select effective channels.

Notice that Marketing is always about connecting with the audience in the right place and at the right time.

That means you need to meet the audience where they are already spending time: on the internet. The best way is through digital Marketing.

Let us understand Digital Marketing

To reach consumers Digital marketing makes use of the Internet, mobile devices, social media, search engines, and other channels.

Digital marketing as an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Specialist course now!

Why Digital Marketing

To create Brand awareness : Want more people to know about your brand (or your products and services)?

Acquisition or lead generation :

Want to reach people who never bought from you before.

Bring them into your buyer’s journey.

Growth from existing customers:

want people who already bought from to buy more frequently or buy a different kind of product.

An Understanding of Digital Marketing

Usually Digital marketing targets a specific segment of the customer base and is interactive.

You find Digital marketing is on the rise, which includes search result ads, email ads, and promoted tweets.

Any Digital marketing tool or method normally incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Difference between Internet Marketing & Digital marketing

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Let me tell you the Internet marketing is advertising that is solely on the Internet.

Digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smart phone app etc .

In the jargon of digital marketing, advertisers are referred as sources,

The members of the targeted ads are called receivers.

Digital Marketing Techniques

Attract: Earn your people’s attention, don’t force it. Attract your visitors with useful content and eliminate barriers as they try to learn about your company.

Engage: Form good relationships with your prospects. Don’t just treat them as deals. Make buyers to engage with you on their preferred timeline and channels.

Delight: Tie your success to your customers. By Shifting the resources to be more effectively and distributing throughout the entire customer experience. Customer advocacy marketing.

What is B2B Marketing?

B2B (Business-to-Business) marketing is a marketing strategy or content is geared towards a business or organization.

A company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies

Mainly targets the needs, interests, and challenges of individuals who make purchases on behalf of, or for, their organization (rather than for themselves), and make the organization the customer.

B2B vs B2C Marketing

Targets the needs, interests, and challenges of individuals who make purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer.

B2C (Business to Customer)marketing

Targets the needs, interests, and challenges of individual consumers who make purchases on behalf of, or for, themselves.

Digital Marketing guides for your B2B

Website Marketing

A website acts as centerpiece of all digital marketing activities.

Website itself is a very powerful channel

Also acts as a medium that needed to execute a variety of online marketing campaigns.

A website will represent a brand, product, and service in a clear and memorable way.

It will be fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising

Advertising enables marketers to reach Internet users on a number of digital platforms through paid ads.

Campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook show their ads to people searching for terms related to the products or services.

Campaigns segment users based on their as age or gender, or even target their particular interests or location.

The most popular PPC platforms you find are Google Ads and Face book Ads.

Search Engine Optimization (SEO)

You can optimize your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

You can use On page SEO / Off page SEO

# On page SEO: Focuses on the content that exists “on the web page”.

By searching keywords, you can answer questions for readers and rank higher on the Search Engine Results Pages (SERPs) those questions produce.

# Off page SEO: Focuses on the activity that takes place “off the page” to optimize your website.

By networking with other publishers, writing guest posts on websites (and linking back to your website), and you can generate external attention.

# Technical SEO: This focuses on the back end of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization that can increase your website’s loading speed — an important ranking factor in the eyes of search engines.

Content Marketing

The main focus of content marketing is to reach potential customers through the use of content.

You can observe that content is usually published on a website

Promoted through social media, email marketing, SEO, or even PPC campaigns.

The common tools of content marketing include blogs, e-books, online courses, info graphics, podcasts, and webinars.

Email Marketing

One of the most effective digital marketing channels is e mail marketing.

Email marketing is the medium to get in touch with potential customers or the people interested in your brand.

Normally digital marketers use all other digital marketing channels to add leads to their email lists.

Through email marketing, they create customer acquisition funnels to turn those leads into customers.

Social Media Marketing

It is interesting to know 75% of B2B buyers and 84% of C-Suite executives use social media to make purchasing.

Social media marketing isn’t just for brands

It is for targeting individual consumers.

The main focus of a social media marketing campaign is to provide brand awareness and establishing social trust.

You can use it to get leads or even as a direct sales channel, as you go deeper into social media marketing.

You can see some of the social media channels are Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and many more for your Digital Marketing.

Affiliate Marketing

A performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Video Marketing

To promote or market your brand, product or service you can use video marketing. To make strong marketing campaign it incorporates video into the mix.

It helps to increase your search engine ranking, click-through rates, open rates and conversions.

There are several video marketing platforms available to you are, You tube, Facebook, Instagram, many more to campaign.

Many companies find the success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

SMS Messaging

You can make use of SMS or text messages to send information about latest promotions or giving opportunities to willing customers.

B2B Content Marketing

B2B content marketing is an art of using content to expand your business’s audience.

To strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses.

You need to Identify Your Ideal Audience and Carryout the Audition of Content Using Social Validation

You will find B2B Content Marketing campaigns through HubSpot, General Electric, Buffer, Content Marketing Institute, American Express, WeWork

HubSpot

HubSpot publish the best marketing blogs in the business,

HubSpot also serves as a good example of to show how to do B2B content marketing right.

General Electric

General Electric is also one of the B2B content publishers in the world.

GE publishes a stunning variety of content to appeal to decision makers in a wide variety of industries, but it is GE’s online magazine.

Buffer

Buffer is a social media management tool, also one of the best B2B marketing blogs on the Web.

Buffer has created a great deal of buzz about its service. By adopting a company culture of radical transparency, the company has grown enormously.

Buffer make virtually every aspect of the company’s growth visible to anyone.

Content Marketing Institute

CMI is a leading authority on everything related to content marketing.

The advice and strategies outlined in CMI’s content is most definitely useful and applicable to individuals launching personal blogs.

CMI stands out as a resource for B2B content marketers, and this type of content makes up a large portion of the content that CMI publishes.

CMI offers readers a wide variety of info graphics and other data visualizations based on its own independent research.

CMI’s annual reports have come to be regarded as the definitive overview of content marketing as a distinct vertical in wider digital marketing circles, and some of the world’s most prominent content marketing experts

American Express offers diverse array of B2B content as it does financial services. Much of the company’s content focuses on the challenges faced by smaller companies and individual entrepreneurs.

WeWork

WeWork’s aspiration content as consumer-focused.

In fact it’s actually aimed squarely at the entrepreneurs who are reshaping the world of work.

two primary channels of WeWork’s B2B content are WeWork blog and Creator Magazine.

Company’s blog content is as diverse as the entrepreneurs you can find in any WeWork location.

It includes topics like

Machine Learning
and product design
Freelancing life
social entrepreneurship

Digital Marketing guide for your Career

In the current situation reaching your customer is very essential and challenging. The role digital marketing personal is vital. There are hundreds of opportunities for to get certified from renowned institute.

Prerequisites?

# No prior marketing knowledge.

# Learning and Earning works quite good.

# Willing to learn, take action, and examine real results.

How does the Digital Marketer Training Program help you

A well-structured Digital Marketing Course to help aspirants reach their career goals in the Digital-driven technological world and earn a handsome package thereby elevating a good career growth.
- DIGITAL MARKETING tactics with Training Program and augment the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy as well as stand out among other competitors.
- With the Digital Marketing certification program, you can expand your own business, build a career in the hot marketing industry, or can assist clients to increase their business.

Who can join ?

Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts.
- Website owners who aspire to boost web business, web traffic, conversions, and sales.
- Business Analysts or professionals who want to learn Social Media Marketing Techniques to grow business they are into.
- Anyone who wants to make money( or extra money) with digital marketing skills with or without seeking a full-time job.
- Women who want to pursue their careers without neglecting their home and family.

Here are the Options for you as a digital marketing guide

Digital Marketing Course from Henry Harvin Marketing Academy

Grab the opportunity to become a Certified Agile Digital Marketer with the Digital Marketing Certification. Become a distinguished Henry Harvin Alumni and join a network of 18000+ successful alumni worldwide.

Henry Harvin® is a leading career and competency development organization that focuses on value creation.

Henry Harvin is an ISO 29990:2010 certified organization into the business of training, skill development, assessment centers, content services and higher education and audited from UKAF, UK Cert and MSME .

At Henry Harvin® Education has 23000 + trained, 1100+batches,150 + college partners. You will find Industry Deep Rooted Trainers, Advanced Learning Management System (LMS), Practical Content with Recorded Videos, GCAO Learning Model

Key features you find at Henry Harvin

Fulfilling Aspirations

Digital Marketing Training Program helps you to seize the opportunity to accelerate your career & financial status where you always desired it to be.

World-class technology and infrastructure

Facility to run courses offline, online as well as via self-paced route.

100% Work Support

You can get access to 10+ Job Opportunities every week or get a chance to work with Henry Harvin Education and its partner firms.

1-Year Membership with Henry Harvin Marketing Academy

You will get an opportunity for Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly brush-up sessions + Interview Skills + Career Services.

Live Projects/Training

Throughout the entire program of CADM, you’ll be taking action.

7 Certifications From One Course,Freelancing Privileges and many more

Course Fees: Online and classroom training with a charge in between 9,500 INR

Digital Vidya Founded in 2009 by Delhi IITian and serial entrepreneurs Pradeep Chopra and Kapil Nakra. They are Asia’s leading digital marketing training company. Digital Vidya is the first agency in India to launch social media education.

Course Fees: Online and classroom training with a charge in between 49,000-55,000 INR.

National Institute of Information Technology with a track record for the last 30 years. They started a program for Digital Marketing in 2012. They run a “Post Graduate Diploma in Digital Marketing”.

Course Fees : For 12 week of the program fee is 73,000 INR (for PG course).

AIMA (The All India Management Association)has created an apex body for professional management along in collaboration with Digital Vidya. This initiative has been taken with the support of the Government of India.

Course Fees: Mainly the duration is for one year with a fee of 31,000 INR per semester.

upGrad

UpGrad founded in 2015 by Ronnie Screwvala ( Co-founder UTV). They started training program with a few graduates from IIT Delhi with a vision to empower students to unfold their potential by learning various skills in this competitive environment.

Course Fees :PG certification in Digital marketing and communication for 6.5 months – 87,750+GST(INR).