Creating quality content for your blog requires a lot of time and research. However, your blog will attract desired attention only if you also nail the headline.
The headline is probably the first thing that the readers will see in your blog. It can get them to read the rest and even share the post if they like your content. Simply put, the popularity of your post entirely depends on formulating a good headline.
“Research has shown that the traffic to content can differ by as much as 500% purely because of the headline.”
– Peter Koechley, Co-founder, Upworthy.
You too come up with the right title for your post. Just check out these 5 popular formulas and crack the headline-writing problem:
Formula#1: Pay attention to trending headlines.
Buzzsumo conducted extensive research on words and phrases that boost the performance of headlines. On comparing different types of headlines, the ultimate formula decoded is as follows:
“The ultimate headline writing formula = Number + Adjective + Keyword + Motive + Promise”
- Number – Any headline starting with a number usually performs well.
- “How to” – A headline that lets readers discover how to do something will get your point across. Make sure your content delivers that need.
- Question – Phrasing headlines in a question form increases click-through rates.
“The chances that your blog will get a click double up on an average if your headline is in the form of a question.”
– Charu Garg, Blogger.
- Comparison – Including a comparison or piece of entertainment on a famous personality or thing can add a fun element to your blog.
- Scarcity – According to Booking.com that masters in scarcity marketing, headlines starting with “In High demand” or “Booked 24 times today” are playing on the promise that the reader will get something only a few people have.
- Promises – The headlines such as “The Ultimate Guide to…” assure the readers that they will get plenty of information if they choose to click.
Remember, you have to think carefully and look for possibilities to use these phrases and words effectively and build fantastic titles.
Formula#2: Research your keyword.
If you are writing a blog, conducting keyword research will help you to understand what your readers are looking for, thinking about, and the words they are using while doing so. Use this information to create your blog titles.
“Never insert a target keyword awkwardly. If your blog post deals with the subject you’re addressing, you should include the keyword as naturally as possible in your headline.”
– Prabhat Khalko, SEO Expert.
Formula#3: Appeal to emotions.
Do you know? Researchers have found that clicking and sharing blog posts is usually an emotional decision.
CoSchedule analyzed various different posts and found that headlines that evoke emotions are likely to get more shares.
“If you can think about how your readers will feel and what they can expect when they click on the post, you can devise an appealing blog title.”
– Piyush Handa, Content Marketing Head.
Formula#4: Be clear and specific.
Be specific in your headline. It will help readers to recognize if that’s the information they are looking for. A study by Conductor revealed that the more specific a headline is, the more it resonates with the readers.
Formula#5: Practice writing headlines.
Unarguably, the most familiar formula is to practice. The more you write, the better it will get. You will be able to notice a substantial difference in the quality of headlines when you practice writing headlines every day.
Headlines are as vital as the post itself in attracting reader attention. Content creators must give good attention to headlines before posting content.
The headline is probably the first thing that the readers will see in your blog. It can get them to read the rest and even share the post if they like your content
On comparing different types of headlines, the ultimate formula decoded is as follows: Formula = Number + Adjective + Keyword + Motive + Promise.