Marketing Communications Course

Name: Introduction To Marketing Communications Course | Henry Harvin
Uploaded: 2023-05-10 18:09:05
Description: Enroll in the Marketing Communications Course from Henry Harvin® Sales Academy, the best online learning platform | Become an expert in marketing communications with multiple industry skill sets | Hone your existing skills by working on assignments and projects related to Marketing.

Module 1: Introduction to Marketing Communication
Understand the basics of marketing communication Learn about the different forms of marketing communication Develop an understanding of the marketing communication process
- Introduction to Marketing Communication
- Forms of Marketing Communication
- The Marketing Communication Process
Module 2: Advertising
Understand the basics of advertising Learn about different types of advertising media Develop an understanding of advertising strategy and evaluation
- Introduction to Advertising
- Types of Advertising Media
- Advertising Strategy and Evaluation
Module 3: Public Relations
Understand the basics of public relations Learn about the different forms of public relations Develop an understanding of public relations strategy and evaluation
- Introduction to Public Relations
- Forms of Public Relations
- Public Relations Strategy and Evaluation
Module 4: Sales Promotion
Understand the basics of sales promotion Learn about different types of sales promotion tactics Develop an understanding of sales promotion strategy and evaluation
- Introduction to Sales Promotion
- Types of Sales Promotion Tactics
- Sales Promotion Strategy and Evaluation
Module 5: Personal Selling
Understand the basics of personal selling Learn about the different stages of personal selling Develop an understanding of personal selling strategy and evaluation
- Introduction to Personal Selling
- Stages of Personal Selling
- Personal Selling Strategy and Evaluation
Module 6: Direct Marketing
Understand the basics of direct marketing Learn about different types of direct marketing tactics Develop an understanding of direct marketing strategy and evaluation
- Introduction to Direct Marketing
- Types of Direct Marketing Tactics
- Direct Marketing Strategy and Evaluation
Module 7: Brand Management
Understand the basics of brand management Learn about the different elements of a brand Develop an understanding of brand strategy and evaluation
- Introduction to Brand Management
- Elements of a Brand
- Brand Strategy and Evaluation
Module 8: Integrated Marketing Communications
Understand the basics of integrated marketing communications Learn about the different forms of integration Develop an understanding of integrated marketing communication strategy and evaluation
- Introduction to Integrated Marketing Communications
- Forms of Integration
- Integrated Marketing Communication Strategy and Evaluation
Module 9: Social Media Marketing
Understand the basics of social media marketing Learn about the different social media platforms and their usage Develop an understanding of social media marketing strategy and evaluation
- Introduction to Social Media Marketing
- Social Media Platforms and Usage
- Social Media Marketing Strategy and Evaluation
Module 10: Content Marketing
Understand the basics of content marketing Learn about the different types of content marketing Develop an understanding of content marketing strategy and evaluation
- Introduction to Content Marketing
- Types of Content Marketing
- Content Marketing Strategy and Evaluation
Module 11: Event Marketing
Understand the basics of event marketing Learn about the different types of events Develop an understanding of event marketing strategy and evaluation
- Introduction to Event Marketing
- Types of Events
- Event Marketing Strategy and Evaluation
Module 12: Market Research
Understand the basics of market research Learn about the different types of market research Develop an understanding of market research methods and analysis
- Introduction to Market Research
- Types of Market Research
- Market Research Methods and Analysis
Module 13: Consumer Behavior
Understand the basics of consumer behavior Learn about the different factors that influence consumer behavior Develop an understanding of consumer behavior research and analysis
- Introduction to Consumer Behavior
- Factors Influencing Consumer Behavior
- Consumer Behavior Research and Analysis
Module 14: Brand Identity and Positioning
Understand the basics of brand identity and positioning Learn about the importance of brand identity and positioning Develop an understanding of brand identity and positioning research and analysis
- Introduction to Brand Identity and Positioning
- Importance of Brand Identity and Positioning
- Brand Identity and Positioning Research and Analysis
Module 15: Marketing Strategy
Understand the basics of marketing strategy Learn about the different types of marketing strategies Develop an understanding of marketing strategy planning and implementation
- Introduction to Marketing Strategy
- Types of Marketing Strategies
- Marketing Strategy Planning and Implementation
Module 16: Pricing Strategies
Understand the basics of pricing strategies Learn about the different types of pricing strategies Develop an understanding of pricing strategy planning and implementation
- Introduction to Pricing Strategies
- Types of Pricing Strategies
- Pricing Strategy Planning and Implementation
Module 17: Distribution Channels
Understand the basics of distribution channels Learn about the different types of distribution channels Develop an understanding of distribution channel strategy and evaluation
- Introduction to Distribution Channels
- Types of Distribution Channels
- Distribution Channel Strategy and Evaluation
Module 18: Marketing Ethics and Social Responsibility
Understand the basics of marketing ethics and social responsibility Learn about ethical issues in marketing and corporate social responsibility Develop an understanding of the role of marketing in society
- Introduction to Marketing Ethics and Social Responsibility
- Ethical Issues in Marketing and Corporate Social Responsibility
- Role of Marketing in Society
Module 19: Global Marketing
Understand the basics of global marketing Learn about the challenges and opportunities of global marketing Develop an understanding of global marketing strategy and evaluation
- Introduction to Global Marketing
- Challenges and Opportunities of Global Marketing
- Global Marketing Strategy and Evaluation
Module 20: E-Marketing
Understand the basics of e-marketing Learn about the different types of e-marketing tactics Develop an understanding of e-marketing strategy and evaluation
- Introduction to E-Marketing
- Types of E-Marketing Tactics
- E-Marketing Strategy and Evaluation
Module 21: Customer Relationship Management
Understand the basics of customer relationship management Learn about the different types of customer relationship management Develop an understanding of customer relationship management strategy and evaluation
- Introduction to Customer Relationship Management
- Types of Customer Relationship Management
- Customer Relationship Management Strategy and Evaluation
Module 22: Service Marketing
Understand the basics of service marketing Learn about the unique characteristics of service marketing Develop an understanding of service marketing strategy and evaluation
- Introduction to Service Marketing
- Characteristics of Service Marketing
- Service Marketing Strategy and Evaluation
Module 23: Retail Marketing
Understand the basics of retail marketing Learn about the different types of retail marketing Develop an understanding of retail marketing strategy and evaluation
- Introduction to Retail Marketing
- Types of Retail Marketing
- Retail Marketing Strategy and Evaluation
Module 24: Influencer Marketing
Understand the basics of influencer marketing Learn about different types of influencers Develop an understanding of influencer marketing strategy and evaluation
- Introduction to Influencer Marketing
- Types of Influencers
- Influencer Marketing Strategy and Evaluation
Module 25: Mobile Marketing
Understand the basics of mobile marketing Learn about different types of mobile marketing tactics Develop an understanding of mobile marketing strategy and evaluation
- Introduction to Mobile Marketing
- Types of Mobile Marketing Tactics
- Mobile Marketing Strategy and Evaluation
Module 26: International Marketing Communication
Understand the basics of international marketing communication Learn about cultural differences and their impact on marketing communication Develop an understanding of international marketing communication strategy and evaluation
- Introduction to International Marketing Communication
- Cultural Differences in Marketing Communication
- International Marketing Communication Strategy and Evaluation
Module 27: Crisis Communication
Understand the basics of crisis communication Learn about different types of crises and their impact on organizations Develop an understanding of crisis communication strategy and evaluation
- Introduction to Crisis Communication
- Types of Crises and their Impact on Organizations
- Crisis Communication Strategy and Evaluation
Module 28: Marketing Research
Understand the basics of marketing research Learn about different types of marketing research methods Develop an understanding of marketing research strategy and evaluation
- Introduction to Marketing Research
- Types of Marketing Research Methods
- Marketing Research Strategy and Evaluation
Module 29: Marketing Analytics
Understand the basics of marketing analytics Learn about different types of marketing metrics and their measurement Develop an understanding of marketing analytics strategy and evaluation
- Introduction to Marketing Analytics
- Types of Marketing Metrics and their Measurement
- Marketing Analytics Strategy and Evaluation
Module 30: Customer Relationship Management
Understand the basics of customer relationship management Learn about different types of customer relationship management strategies Develop an understanding of customer relationship management strategy and evaluation
- Introduction to Customer Relationship Management
- Types of Customer Relationship Management Strategies
- Customer Relationship Management Strategy and Evaluation
Module 31: Retail Marketing
Understand the basics of retail marketing Learn about different types of retail marketing strategies Develop an understanding of retail marketing strategy and evaluation
- Introduction to Retail Marketing
- Types of Retail Marketing Strategies
- Retail Marketing Strategy and Evaluation
Module 32: E-Commerce Marketing
Understand the basics of e-commerce marketing Learn about different types of e-commerce marketing tactics Develop an understanding of e-commerce marketing strategy and evaluation
- Introduction to E-Commerce Marketing
- Types of E-Commerce Marketing Tactics
- E-Commerce Marketing Strategy and Evaluation
Module 33: Green Marketing
Understand the basics of green marketing Learn about different types of green marketing strategies Develop an understanding of green marketing strategy and evaluation
- Introduction to Green Marketing
- Types of Green Marketing Strategies
- Green Marketing Strategy and Evaluation

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