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Digital marketing is an element of marketing that requires internet and online based digital technologies such as computers, phones, and other digital media and platforms to promote products and services. It started developing during the 1990s and 2000s, which changed the way brands and businesses use technology for marketing. As digital platforms entered into the market, people have started using digital devices instead of visiting physical shops. Digital marketing campaigns have become widespread, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content…

Digital Marketing as we all know refers to advertising and creating awareness about our brand and promoting it by using digital tools such as Search engine, websites, social media, email marketing, Pay per click, paid advertising etc. Digital marketing is that field which is required in every profession nowadays. To create awareness and have a market standing, it is important to have an online presence and visibility. Every industry needs this. This is the need…

Is your digital marketing strategy effective? Your digital marketing efforts must be essential to reach and engage today’s consumers to avoid mistakes in digital marketing. People love to interact with their favorite brands on social media and remain informed about their new upcoming via email. Your digital marketing strategy must be effective enough to show up your customers and engage them in your business. Yet, many businesses fail in digital marketing and end up in…

Have you ever wondered about Digital marketing? What is it? Where did it come from? How is it relevant to us? Let us discuss all these questions Overview Digital marketing is a present-day requirement which has its roots in the previous centuries, Somewhere around the mid-17th and Early 18th Century, the world saw a revolution, popularly known as ‘the industrial revolution’. The rise of industries in the world led to the advertising of the manufactured…

It is important for us to understand the term Digital marketing to understand the digital marketing metrics for measuring success and their relevance. Any form of marketing of any product or service where advertising is delivered through electronic or digital channels such as social media, email, web applications, search engines, mobiles, websites etc.is called digital marketing. What Are Digital Marketing Metrics and KPIs? It is very crucial for marketing teams to keep track of the…

We cannot deny that hard times usually take their toll on businesses. For example, there is a pandemic out there that has brought about millions of people’s deaths. Besides, many businesses have crumbled because they recorded a sharp decline in business transactions. Most people are at home, living in fear of the virus. Going out has become a difficult task, and there are specific guidelines people have to adhere to. At this point, most businesses…

When creating a successful marketing strategy for your business, taking the right data-driven decisions is vital. Using the correct data, you quickly identify your target market, what is working and what isn’t working with your campaign, and which areas and trends you need to focus on. So, how do you know the right data to use? With the help of digital marketing analytics tools, that’s how. Additionally, you must choose the right set of tools…

Digital advertising is a process that creates awareness about the brand through the digital world. They use digital marketing blogs elements like pay per click, advertising, etc. Digital Advertising is considered very important in today’s developing world. Digital marketing is the competitor to traditional marketing. Online marketing is more effective than offline marketing. For generating awareness and have a market positioning. For this, you require online marketing. You must connect with people for that you…

The Internet has revolutionised the business world over, every single operational element of businesses has been affected by it. Marketing too has not been left untouched as we see it moving over from its conventional form to the digital marketing route. However, Market Research still and never will go out of fashion Keeping their brands relevant has never been as daunting a task for every marketer in an ever-growing marketing arena, than in today’s times…

You will be interesting to know that there is increase in percentage of Internet users world wide. Here is your digital marketing guide to refer to. That too in Asian countries you will find 52.2 % of the population use the internet. 40.6 % of the Indian population is using the internet. Marketing You can observe that every year there is steep increase in percentage of people using internet for various activities in their day…