Scope of Content Writing in India

If you like creative things if you can enjoy reading and think to write, and if you have a basic understanding of language, communication, and writing, then Content Writing in India can be a second source of income for you. You’ll not only enjoy producing content but would earn handsome money through this passion.

As rightly said, something which is constant is the Change itself. But Technology and the Internet have been revolutionizing things in an unexpected manner. Businesses, media, personal relation, Industries and almost every aspect of life is positioning itself in the online space. This change is evidence of the brighter career prospects of Content Writers in India.

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As a result of this massive digitization, the importance of Digital Content Creation is inevitable. What we see while interacting on the internet is nothing but Content, and this mere thing is enough to let us realize the importance of quality Content creation scope and Development in the future.

If Content is vital, then the role of Content Writer is vital too. India as the world’s six-largest economy has an enormous potential to have its fair share in the online arena. Businesses in India will grow enormously, with more digitization to have an online presence.

Therefore it is fair to say that the future of Content Writers is brighter in India like everywhere else.

You can develop a career of your choice as a Content Writer. A career where you will be free of 9 to 5 strict routines, where you have the freedom to work from the comfort of your room sofa any time.

Content Writing in India

Prerequisites for Content Writing:

There is no specific qualification for Content Writing. Luckily anyone who has the following skills or can develop these skills can do Content Writing.

  • Someone from Technology field, Engineering, even Medical, or Marketing, Journalism or any other field, if writes something related to that particular industry, is a Content Writer.
  • Language proficiency is one and the most important requirement for a Content Writer.
  • Some basic knowledge of Search Engine Optimization is as critical as the writing itself. SEO knowledge will make sure that your content is read by enough people.
  • The skills to work with Microsoft Office or related tools is also required to become a Content Writer
  • You will somehow need to read things. Anything from the brochure that you come across to the label on your laptop package, and then some books that would be very useful to create a charm, continuity, and attraction in writing.
  • Research skills are also needed for content developers. When you are writing, some level of research is required to know the level of existing literature in that particular area. Research also updates you about the current trends in that particular niche.
  • An essential skill is originality, your content needs to be original. Originality is needed because you’re going to add to the existing bank of knowledge in that particular area
  • Meeting deadlines is also important. You’ll have to write for someone in the Freelance marketplaces, or for some agency. The Content that you produce is ultimately meant to be converted to money, therefore time management is important. You’ll have to work in relax or tough routine sometimes.
  • Editing and Proofreading is another important skill that is required for you to be a Content Writer. Putting the ideas on a paper is one aspect, but editing, rewriting, and proofreading is another important aspect. Famous writers say that almost 25%-35% of your time is usually spent on preparing the first draft, while 65% to 75% is required to re-write, edit and proofread that particular piece of writing.
  • Due to the massive presence of most people on social media sites and online websites, a Content Writer also needs to have some understanding of Social Media as well. You need to take the help of social media for the promotion and enhancing your reach to more audiences.
  • Last but not least is the passion to write. If you enjoy writing something, you can definitely become a Content Writer.

Career Options for Content Writers:

Scope of Content Writing in News Writing

As a writer, you have many career paths to go through. Here you are going to know a few of the career options that you can choose to start as a Content Writing Professional.

Freelance Marketplaces:

You can join any of the following famous international Freelance marketplaces to start your career as a Content Writer.

Upwork.com, Freelancer.com, Guru.com, Peopleperhour.com, Fiverr.com, etc.

All these are Freelancing marketplaces, with certain rules and regulations. These marketplaces play the role of a middleman between you and the client (Someone whom you’re writing for).

Your interests are safeguarded as a writer in these marketplaces, at the same time the interests of the clients are also taken care of.

In return, these marketplaces have a certain percentage as their charges to take care of all the things between you and your client.

As a writer, you need to establish a portfolio of your niche, a good rapport, and credentials or badges on these marketplaces. The rapport maybe you’re standard while approaching a job or client for a contract. The credentials or badges may be your relevant skills, previous job history, and most importantly the testimonials that you have from your previous work or clients. Once having this you can earn a handsome amount from international clients, businesses, individuals, or organizations.

Blogging in India

Establishing your own Business of Content Writing in India:

While in the field of Content Writing if you want to be your own boss, you should always try to establish your own business. As an entrepreneur, you can establish your own business and provide employment to others as well. Writing skills can help you do so. You can promote your brand as a Writer in a specific industry or with many niches.

You can be a company that facilitates businesses, organizations, or individuals by Grant writing or Grant Proposals Writing. There are many non-government-organizations, non-profit-organizations, charity organizations, and multinational companies who may hire your company for such writing from a donor agency.

You can be a publishing company, a ghostwriter for someone. People may hire you to produce content for their businesses like Educational Institutions. Such writing may be the legal documents for those Institutions, or they may be reports related to some aspect of the organizations. You may be writing biographies or even books etc. Your services as a brand will be hired by these organizations or individuals. One can also establish a Writing business by producing fictional content. You can produce Content like short stories for kids, novels for a particular age group, entertainment content for readers, news stories, case studies, white papers, technical reports and summaries, technical reviews on various gadgets.

You can develop your skills as a Freelance Journalist, an E-Book writer, a researcher, a proofreader, Blogger as well. There are so many options for you.

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If you can review various gadgets or ICT pieces of equipment or any other kind of tools, instruments, or equipment, then you can also create and promote your own brand identity. Once you establish credibility in the related market, you can provide your services as a consultant to various firms, government agencies, organizations, or businesses.

Content Writing business

Copywriting:

Copywriting is another trending career path for the Content Writing profession. It is writing for the purpose of conversion. This form of Content Writing actually triggers the appetite of the audience or readers towards certain actions. The action may be to subscribe to your website, the action may be to convince the audience to purchase something, or such action may be the promotion of a certain brand or service. Copywriting also includes pitching cold emails for businesses or services.

Branding yourself as a Blogger:

According to an online news portal https://qrius.com/, Indian bloggers earn $ 100 to $10,000 monthly. This means as a Content Writer you can generate a handsome amount through blogging. This may be a part-time job or a full-time job. Your earning will vary depending on the way you manage your blog. It also depends on the fact that how many of the subscribers are in your reach, or what is marketing strategy that you adopt for your blog site.

There are various ways to generate money from blogging in India. You can do affiliate marketing by promoting the products from the world’s largest retailer like Amazon or any other of this sort.

There may also be another way to monetize your blog by displaying ads on your blog.

Therefore blogging is a very popular way to generate passive as well as active income through Content Writing in India or anywhere in the world.

Writing for Social Media outlets:

There are numerous companies and businesses that know the importance of social media presence in this digital world. The ultimate goal of every business is to earn money from clients or consumers. We’re well aware that people have no time to read lengthy things about a product or service. As a producer, you need to knock on the door of the customer. Social media is the best way to let your potential customer know about your brand.

Popular companies or organizations and businesses sometimes cannot manage their social media presence. At this stage, the role of Content Writing comes into place. You as a Content Writer will be hired by these businesses to produce and manage their social media content for such businesses.

Technical Writing:

One of the most exciting areas in Content Writing is Technical Writing. Technical Writing means writing user manuals, guides, software descriptions, compiling and composing standard operating procedures for some business or activity or event. It also includes producing some legal documents related to a particular technical field.

It may also include writing agreements for various businesses or activities. The demand for this type of Content Writing is expected to grow faster almost 10% than other such skills as predicted by a website on the subject “Instructional Solution”.

The traditional definition of Technical Writing has somehow changed now. This area of Content Writing now includes the production of any sort of technical documents, whether that may be a report, a summary, or may any sort of document which conveys some technical information. If you have the ability to ask interesting questions, neat and fascinating stories, then you can earn from this sector of Content Writing in India as well.

Technical Writer job

News & Magazine Writing:

The good old days are gone. The news is now read online. The renowned Newspapers now publish their online versions, which are supposed to be readable on mobile devices even. The Content for these Newspapers are written by the Content Writers.

Content Writing in India has a lot of scopes as long as Newspapers and Magazines are concerned. This area of Content Writing is mainly enjoyed by the Journalists community, but you as a writer can also write for News and Magazines.

Writing for social media

Editor Proofreader:

Editing and Proofreading are other areas of Content Writing. Many publishing houses in India are in need to hire expert writers who can edit, or proofread writing to make it presentable at the final stage. This area of Content Writing is also quite in demand.

Website Content Development:

Businesses, organizations, Institutions, and Governments agencies have their websites to share information with their customers, or viewers. Website Content Development is another rich area of Content Writing. You can develop your expertise in writing and designing website pages like a landing page, home page, etc.

Website Writing

Scriptwriting:

Another area of Content Writing is Script Writing, a famous one and has a lot of potentials to earn as a creative Content writer. According to the Quora website, an average scriptwriter in India earns between 98,920 to 1163,493. Scriptwriting is usually done for screen. As an advanced film Industry, Indian scriptwriters have a lot of job scope.

Academic Writer:

Educational organizations, universities, or such kinds of businesses that have to deal with education need the services of Academic Writers. Such writers have to produce a Curriculum for a particular field of study, they may produce books or research papers writing, or any other research. This aspect of Content creation in India requires you to have some expertise in the area that you are writing in.

As an academic writer, you need to follow certain writing styles or writing guides.

Film and entertainment industry Critic:

Content Writing in India has also a scope in the film and entertainment industry. As one of the major film industries, India is a place of choice for film writers, filmmakers. You as a writer can develop your skills to write creative, fictional content. There are a lot of jobs for short story writers, scriptwriters, etc. Therefore Content writing has a bigger scope as long as the film and entertainment industry is concerned. 

Joining Multi-National Corporations and Businesses:

One of the most famous Indian job portals, I found 104 job openings for Content Writing in India in a single hour. These openings include Senior Business Writer, Business Writer, and Software Description, etc.

There are a lot of jobs available in the corporate world in India. You may need to develop a business plan, a proposal, Newsletter writing, stories, case studies development, creation of fascinating and attractive messages for billboards or for emailing to clients of businesses.

Such jobs also include services solutions, presentations, and many more. The writer just needs to have a command of the niche that he/she is supposed to write in, secondly, SEO skills are also needed for these jobs.

According to a careful estimate made by a blogging site ECT, an average Content Writer can earn between 15000 to 30,000 INR, depending on experience, your content, and the agency that you’re working for. The same blogging site also claims that university graduates while doing Content Writing in India also earn up to 1 lac INR per month.

Best Ways to Search Freelance Writing Jobs:

  • Besides the famous Freelance marketplaces for writing jobs, one should adopt the following way to reach clients.
  • Try to work for free in the beginning. Your work may be needed by someone on social media groups. Try to reach out to local businesses and share your resume to start voluntarily with companies or businesses or brands.
  • Rather than to make yourself tired and disappointed by searching for jobs on famous Freelance marketplaces, it is advisable to join local writing clubs, network yourself with local writing communities, and market your skills. Though difficult in the beginning, it is the only way to reach your destination as an established writer.
  • It is also noteworthy not to worry about the amount paid in the beginning. You might be paid quite insufficiently for your work in the beginning, but this stage has soon to pass. As a beginner, you need to think bigger by taking small but important steps.
  • One should also search for job boards. Job boards are websites where employers post their jobs like famous freelance marketplaces.  These job providers not only give you job opportunities but also may give brush-up sessions, seminars, and interaction with established writers to polish your skills.
  • At the beginning marketing your brand identity as a writer is needed. Following are some of the portfolio showcase sites that may be helpful to showcase your work and establish a portfolio.
  • Writer’s Residence
    • Squarespace.com
    • Clipping.com
    • Behance.com
    • Format.com
    • Freelance Writer’s Den

You can also search for writers jobs by visiting the sites listed below:

  • Medium.com
    • Hubpages.com
    • Steemit.com
    • Substack.com
    • Quora.com
    • Ghost.org

A Piece of Advice for all Beginners in Content Writing in India or Anywhere:

  • Be consistent and be patient. Writing is essentially a valuable and rewarding skill, but it is certainly a tiresome job too. You will need to be focused, and a smart worker. Approach clients by standing in their shoes, knowing their needs, and having the feeling of ownership for the clients’ business.
  • Customize your job proposals every time by understanding the pain points of the client. Showcase your relevant skills related to that job post.
  • Learn the basic SEO tools and techniques. It’s all about the reach to the readers. You write to be read, and that’s why it’s important to know how to reach the audience.
  • Refresh your skills, try to master the skill of learning, unlearning, and relearning. Technology changes and so are the businesses. Therefore as a writer, you need to be updated all the time.
  • Meet deadlines. Make sure that you take an assignment and do it on time. Commitment is the only thing that is vital in any business.
  • Improve your language, communication, and presentation skills. This would help you to compete even with the native speakers.
  • Don’t exaggerate your skillset. What you know is to be told to the employers.
  • Read constantly. Reading not only helps you in the development of your personality, but it also enhances your wisdom. A well-read person looks into the world with different lenses. A good read for sure can be a good writer
  • The Slight Edge by Jeff Olson
  • Breaking the Habit of Being Yourself by Joe Dispenza
  • Big Magic by Elizabeth Gilbert
  • 4 Hours Work Week by Tim Ferris
  • Pitch Anything by Oren Klaff
  • Everybody Writes by Ann Handle

Conclusion:

Writing is a serious business/profession. You want to establish your identity in the digital writing industry, you will have to be real, and avoid any copy-pasting short-cuts. There are numerous job opportunities for Content Writing in India. One has to be patient, and consistent in learning the modern trends of the writing industry.

It’s a knowledge intensive-desk job but rewarding in the same way. Joining any academy, which not only trains you but also provides a hands-on opportunity to guide you and place your steps in the real work environment is recommended. Irrespective of the downfall if there, once you become an expert in a particular area, your demand will always be there.

Recommended Reads

Frequently Asked Questions

What is Content Writing?


Content Writing is the process of planning to write on a particular area/field, edit it and publish it on any digital medium for the purpose of sharing information, knowledge, and education for the potential audience.


Is Content Writing different from Copywriting?


Both Content Writing and Copywriting are different because of the following reasons.
o   Copywriters attract an audience for your product, service, or brand to either buy it, subscribe to your business site, or promote your brand identity.
o   While in Content Writing the purpose is to educate, entertain or inform the audience.
o   In Content Writing the writer has a goal to inform or educate while in Copywriting the writer’s efforts are for the purpose to persuade the audience
o   Content Writing is usually a long-form of writing, unlike Copywriting which may be as short as a business slogan
Content Writers write blogs, articles, stories, case studies, white papers, while Copywriters write cold pitching emails, ads copies, sales copies, taglines, business slogans, etc.


 What is the average income of an Indian Content Writer?

The situation may vary exponentially based on your experience, time, and skills set, a careful estimate shows that an Indian average Content Writer earns 150 Lakh to 2 Lakh per year.

Do I need a certain qualification to be a Content Writer in India?


The content Writing profession does not need any specific qualification. Anyone from any field can start Content Writing as long as your language skills are good, you are good in search engine optimization techniques, and you can train yourself to be a Content Writer.

Can Content Writing be done part-time with any other job?

Yes, you can manage it as a second source of income while doing it part-time.

What are the most needed skills for international Freelance Markets for Content Writers?

International clients have a variety of job requirements. You may need to write a simple resume or may have to develop a business plan or a brochure. Therefore the skills needed in these marketplaces are varying with every job posting.
You have to write a precise proposal or bid for every job. This proposal should be reflecting the requirements in a particular job post.

Author

Engr. Iqbal Munir is a Certified Digital Content Writer (CDCW) from Henry Harvin. He has been serving Education Industry (Technical Education) for the last 9 years through teaching as well as administrative & management capacities. He teaches Engineering, Engineering Management, and Education Planning and Management. Mr. Iqbal has done MS in Engineering Management, MA in Education Planning & Management, and B.S in Computer Systems Engineering. He has been passionate about writing on Education, Education Planning, Policy & Management, and Skill Courses for the last few years. As a Freelance writer he provides services of writing as well.

3 Comments

  1. harsh ghutam Reply

    This is a suitable post for all those who want to make their career in content writing.

  2. sumit kukrejjha Reply

    Now that I am convinced of choosing Henry Harvin Institute for my content writing course, I am hoping to get benefitted from this course and take my writing to another level.

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