AdWords Course: Ultimate Google Ads Training

Google AdWords Certification— The Perfect Way to make money!


Learning AdWords can be overwhelming for beginners for they may be new to the world of Pay per click(PPC) marketing. However, attending a proper Google Ads course may be the solution to helping individuals understand the entire gamut of Google AdWords.

Further, understanding AdWords is just one component of online marketing. They key to success in this field is to attain proficiency in with respect to proper AdWord management which includes — selecting the keywords, designing creative image ads and placing on the right website.

Henry Harvin, which is the foremost leader in skills training in India has launched two course as part of its Digital Marketing Training. The first is a comprehensive course in Digital Marketing and the other revolves around Google Ads certification. The AdWords certification focuses on 3 key aspects:


The importance of keywords in your overall Pay-per-click marketing plan
Understanding the essence of Keyword Research and Grouping in AdWords
The use of WordStream to managing AdWords easily and effectively




The above aspects are critical to making any Google Ads course worthy of being taught. Unfortunately, not many Institutes in India can boast of offering such kind of Google AdWords Certification at present. This is because either the course curriculum of such Google ads course is poor or the trainers chosen to impart knowledge of this course are inept and not very experienced.

One can feel the need of participating in an AdWords course for the following reasons:

Not obtaining right returns on the investment after using AdWords campaign. This is the most important reason why students enrol for a Google AdWords course.

Individuals also select a Google AdWords certification course for learning how to target the audiences belonging to different geographical areas. One may also attend an AdWords certification to know how to target the audiences speaking different languages.
To learn about right keyword selection and also, the techniques to create more ad groups. This component is covered by most of the Google AdWords courses today as it is virtually impossible to leave this part out during training.
Most importantly, students and professionals attend a Google Ads course to know how to exist in the tough competition as most of the businesses are interested in AdWords campaigns these days. This means that everyone is interested to know those hidden and successful strategies and tactics that can be deployed to make their business stand-out from the competition.


What are the different ways in which you can decide which AdWords certification is the best:

Above all, consider the Institute offering the Google AdWords course and ensure that it has a good reputation in the education world.
While reviewing any Google AdWords course, evaluate the expertise of teachers who will be providing you the information on different AdWords topics. Go through the course curriculum of the Google Ads Certification course. It must include topics like — How AdWords work? How to make a detailed Keyword Research? What are the different management skills required for running AdWords campaigns? How to mitigate cost and budget on AdWords campaigns. Consider the duration of the Google AdWords course and make sure that you are not wasting time in prolonged and lengthy course schedules.
Finally, take into consideration the fees demanded by the Institute for the Google AdWords certification course provider. A good idea is to compare the fees of other online AdWords courses and choose the one offering best course content and training at the most reasonable price. One must also take recommendations from experts and colleagues on this aspect.


Let’s also understand few tips and techniques to use AdWords appropriately:

1. Learn to bid on keywords in odd amounts. Even if the amount is only a few cents or rupees, you'll find that it gives you better ad placement than other AdWords users.
2. Make sure your ad leads to a Website that enables your visitors to get the complete information for which they have come to your website.
3. Always and always, keep track of your AdWords campaign! One must always test and change their ads from time to time to ensure they are as effective as possible. For example, one can run two distinctly different ads and then analyze them to see which among them got the most clicks. Delete the one with fewer clicks and then replace it with a new ad. Finally, analyze the two ads again and repeat the process.
4. Choose the best keywords for your target market. Put yourself in your prospective customers' shoes: For example, what would be the search terms that you would use if you were one of your prospective customers? It is important to remember that bidding on the best keywords is essential to the overall success of your AdWords campaign.
5. Write compelling headlines that will attract people to your ads. Writing compelling Ad headlines is one of the ways to drive traffic.
These are the very tips that are taught and explained in great detail in a Google AdWords Certification course which is offered by premier Institutes like Henry Harvin.



Final Remarks

Online advertising has evolved extremely rapidly over the last decade. More than half of the world’s population uses the Internet for various purposes and people of all age groups are connected to the web as on today.


Online advertising is primarily done to expand business operations on a wide and large scale. Online advertising is all inclusive, affordable and also very easy to maintain and handle. Also, it provides multiple opportunities for both small and large firms to enhance their sales effectively.


Google AdWords is one of the best ways to do online advertisement for a business. It is very simple and very quick to use. It is also a cheap way to advertise your business or products.


You are charged only when people click on your ads. Google AdWords works using keywords. When people search for one of your selected keywords, your advertisement will be displayed with the search results. It is very efficient way to advertise because you will be targeting a market that is interested in your product or service. Goolge AdWords is also very customizable and can be tailored as per the growing needs and priorities of your work.


A note on Henry Harvin

One of the recently launched Google Adwords course in India by Henry Harvin has been aptly named — Certified Google Adwords Specialist(CAS Certification).

Henry Harvin is providing this Google Adwords training course via classroom mode as well as for those looking to study from the comfort of their home via the online route.

Henry Harvin is one of the leading career and competency development institution whose primary objective has been to provide the latest and most relevant business training and skill development courses for professionals and individuals alike.