How to write an effective content that converts? - Henry Harvin

Whether you are an amateur or a pro writer, if your write-up is not getting enough reads, then you need to figure out the cause that is stopping you from being a pro writer. Content that excites and engages your reader with the right tone is said to be the best content ever.

Writing is not only about punctuation, grammar, misspells, and other issues. Of course, these are the building blocks on which you create your content, whether it is digital or offline.

Please be aware that your knowledge of the task will cripple your confidence. If the project is vague, unstructured, devoid of personal significance, or lacking any inherent value, you would be more likely to procrastinate. 

With the retooled set of goals, you will embark on the road to success. This write-up aims to provide vital information on how to write effective content that converts. By following this step-by-step guide on content writing tips will improve visual content marketing. Also, you can breathe new life into your writing and check off your task in no time.

“Content marketing isn’t just for social media managers. Anyone with the internet and motivation can make it work for them.”

Let’s begin with the content writing tips to improve visual content marketing.

Tip #1: The AIDA concept

AIDA is the acronym of Attention, Interest, Desire, and Action. 

Attention: Get the audience to rely on you. Online, there are a lot of distractions, so keeping their undivided attention is crucial. This means writing material that is eye-catching that makes people want to read more. Using headings to get the attention of people and show to reading more is worthwhile. 

Interest: You don’t have a long time to get your guests involved in what you have to say, so get to the important topics fast. Again, the Internet is full of distractions. Do this by reducing the need for unnecessary presentation and focusing on your clients and their concerns. 

Desire: Remind your clients why they should only opt for your services. Are your services going to make their lives smoother, more fun, safer? Explain how this works. In your goods, give them a taste of what their world looks like. 

Action: By asking them exactly what to do next, close the deal for your client.

Tip #2: Make your content an expert material

This might sound harsh. But, being a writer, it is in your hand to create a masterpiece or destroy the essence of your content.

Chances are, there will be a question or two about your services from users of your business. They would like to know the material from which your fashion is made or the various uses for the devices you sell. Let your content be their expert source of knowledge, regardless of their concerns. 

Think of the concerns people would have when you compose content for category pages when they look at that segment. Offer answers on which items could be better tailored to their needs or which subcategory may help them further narrow their search. 

For product sites, concentrate on presenting answers specifically relevant to the object. You will want to tell tourists the right way to use the piece, how long they should expect it to last, what resources have been used, etc. 

The aim here is to give them the information they need on the website they are reading so that a data hunt does not disrupt the shopping experience of the consumer.

Tip #3: Using cross-sell and up-sell content

There are also some cross-selling and up-selling features integrated into your services, such as the Associated Services. Content, though, will push the cross-selling and up-selling abilities of your business to the next level.

It should come pretty easy to cross-sell your services. For example: Recommend accessories that go especially well with each particular product if you’re in fashion. You should recommend complementary tools and accessories for technology shops. Know your goods and help your clients understand which ones fit together well. 

Up-selling includes being a little more alert. A good strategy is to advise the users about the qualities provided by the more costly option that the option they are looking at does not provide. Then let the clients make a decision of their own. Giving the consumers too hard to sell for another service could make them sour for the whole buying process, which is not worth it. 

Tip #4: It’s ok if everything is not perfect!

“In writing effectively, it is important to disregard the little voice in your head that says,” This must be the best thing you have ever written! We always compose for everyone else, rather than for ourselves. 

We always compose for everyone else, rather than for ourselves. Fixing on what the public is looking for will lead to an excessive need for perfection because it is impossible to be flawless. 

Be good to yourself. Feeling guilt, especially if it stems from your procrastination, will never help your writing. We are still our own biggest critics; all the time, we judge our jobs and compare our skills. But what this does is surround your mission with toxic energy, which would take you much further away from achieving your objectives. 

One last thing: if you say to someone that you still feel anxious, you will never break your habit. Instead, with interest, approach the mission and eliminate the desire for excellence.

“Shame and guilt will make you feel like you have to explain who you are uninterested in understanding you.” –these flower fix

Tip #5: The LIFT model

The LIFT model for content marketing has been invented by widerfunnel is the commonly used framework that is used for the evaluation of digital experience with the usage of heuristic evaluation.

The LIFT model is basically optimizing your content copy, as you would do for a landing page. It has six factors that influence your conversion rate. Following are the key factors involved in the LIFT model:

  1. Value Proposition

Think about what is the value proposition that communicates to users, and what is special about your proposal relative to your competitors? By explaining the essence of the idea immediately, a good tagline will support this process.

  1. Relevance

How important is the user’s messaged and content, does it fulfill their standards, and how does it contribute to the root of traffic or the person of their buyer? A satisfied customer profile prototype will help you explain to the design and marketing staff the core characteristics and desires of consumers. Bear in mind that content is not king. It must have a purpose and bring value to the customer. 

  1. Clarity

How transparent is the value proposition, how can you articulate a single persuasive argument, what are the next moves, have a clear visual hierarchy and call-to-action? Make sure you have a high-contrast style to make your website easy for users to read and navigate.

  1. Anxiety

How do you alleviate anxiety at critical phases of the user quest, view security seals as necessary, just ask for needed details, put non-mandatory fields on a welcome page, and use plain English to outline your privacy policy? Since travelers learn to use them to quickly access a website, not respecting web conventions will trigger anxiety.

  1. Distraction

How do you prioritize data in order to eliminate obstacles, avoid complicated contexts, and have a single convincing CTA? To prevent overloading users with unnecessary content and complicated graphics, aim to reduce the cognitive burden when building the platform.

  1. Urgency

How can you build a sense of urgency for consumers now rather than later to take action? Do you use an addiction to shortages and failure to create an emergency? Create a sense of shortage by showing stock levels and display end dates for promotions.

Source: Wider Funnel

Users aren’t included in the model, but consumers and their modes of choice are not forgotten. Decisions are taken in numerous forms due to the essence of the business. Naturally, in their decision making, we believe users are rational. In fact, visitors frequently use shortcuts to make choices, such as following expert or peer advice, following the crowd’s actions (the bandwagon effect), or merely guessing based on simple parameters, such as who is top of mindset.

Tip #6: Adding testimonial/endorsement

As per the user’s perspective, it is not easy to work with a business that is less famous. Also, it is not unusual, either, for good content marketers to collaborate with industry influencers on a personal basis since they aspire to become influencers themselves.

You need to take full advantage of it, whether this is the case for you or your business. If they see you interacting with someone they know, your followers, blog subscribers, and half-nurtured leads are much more likely to be persuaded of the validity of your market.

Don’t try too many partnerships to build that you can’t sustain them. Influencer partnerships are like taking care of a plant: forget about watering them long enough, and they’ll die of thirst. Yet water them too much, and their well-being will suffer from overindulgence just as certainly.

Tip #7: Do not pitch them; rather give advice

No one would believe what you say if the whole content flow is promotional. “But if 90% of the content flow is instructional, insightful, and relevant to solving the readers’ issues, those readers are much more likely to trust you when you say, “Yeah, and, truly, this product we’ve created makes this whole thing very easy.

Don’t get frustrated with the 90% rule saying that in the sidebar, banner, in mail-outs, and in the “Download Our eBook” CTA at the bottom of your posts, you can still create those essential inbound links with your content and can still promote your market. In those posts, please don’t do it. And, make sure that you still offer valid explanations in those sidebars, banners, and CTAs why your company will potentially help those who become clients. 

Not only can this reduce the likelihood that your spammy content can scare users away, but it also raises the risk that they will share your truly beneficial product details. Want to go viral? This is how it is handled properly.

Tip #8: Empower your content with power words

The best way that your headlines click rate increase is to integrate power words in it. Some examples of power words are:

The use of how to’s and wh’s also help! For a better understanding, I am doing to demonstrate the headline score I get for the title of this topic. The schedule headline analyzer tool is used in the demonstration.

Create content that converts (Headline Score – 41) [There is no power word used]

How to write an effective content that converts? (Headline Score – 74) [Two power word used]

Tip #9: Format to increase readability

The content that has clear readability is liked by the readers most. As with excellent content and writing style, readability has as much to do with structure and presentation as it does. To be interesting and drive your writing leads to your business, it should cover three aspects of writing: good writing, good design, and a good idea.

Focus on writing the top-tier content. You should be aware of what users are craving. Don’t forget the fact that 79% of web users scan the content only rather than read. Focus more on the primary and secondary keywords that users are searching on search engines. Users are going to click compelling headlines first, and then they will look for the perfect and presentable content. 

During the scanning of your content, if the users don’t find it compelling and useful, they will not at all stay on your write-up. So plan and write accordingly.

At the same time, be mindful of the formatting of the content. Take care of the header hierarchy. If the headline is smaller than the subheading, there’ll be a sense of “mismatch” for people who read your post.

Tip #10: Types of content that converts

Let’s look at some types of objects that you can publish and use to turn leads into sales: 

White Papers: While a white paper could even fill the top of the funnel, it will be perfect for the conversion stage of the funnel to create a white paper that focuses on how the brand addresses the pain points the target customer may experience. 

Case studies: Case studies are structured pieces of material that record your consumers’ success stories and underline how a solution is your brand. One of the easiest ways to turn a lead into a deal is these practical indicators of how the brand can assist the target customer. 

Webinar: A webinar that illustrates how the brand works and shares success stories for consumers is a perfect way to bring leads into the funnel conversion process—present unique explanations to audiences on how the brand will make their lives simpler.

Can you measure your efforts on conversions?

As per the Content Marketing Institute report, it is clear that marketers mainly measure key performance metrics, such as traffic, the number of leads produced, and interaction at the awareness stage of the content funnel. However, in order to measure the success of the content in the conversion stage of the pipeline, there are entirely different indicators that need to be recorded. Any metrics that should be considered are: 

  • How many demos and/or reviews have the material taken in? 
  • How many leads are converted to customers? 
  • How many users have had your white paper downloaded? 
  • How did your case studies get individual opinions?

Many marketers need to change their strategy from just generating brand awareness and need to adopt strategic ways to create content that leads to customers. White papers, case studies, and webinars are the best types of content for converting a lead into a sale. 

Finally, make sure to track your content marketing plan to get the appreciation you deserve for your excellent content campaign, especially when it comes to tracking the pieces of content that turn leads into purchases by calculating items like the number of presentations registered for and, of course, leads that have become buyers.

Do not forget to establish your communication with social media marketing strategies. This will help you in creating ways to create content that leads to conversions.

What’s next?

Here are the brownie content marketing tips other than the above to plan your content marketing strategy:

Specific: Raise web traffic by increasing the pace of posting from two blogs to four blogs a week. 

Measurable: I want to raise blog traffic by 5%.

Attainable: When we start writing two blogs a week instead of one, our traffic will improve by 2.5 percent. 

Relevant: It would raise brand recognition by improving our blog traffic while also creating more leads and improving the overall chance of converting. 

Timely: By the end of the month, we expect to see a 5 percent rise in total blog traffic.

And yes, do not forget to include or write about:

  • How-to or tutorial blog posts
  • Product or service reviews
  • Industry news or current events
  • Checklists
  • Listicles
  • Infographics
  • Interviews with industry experts
  • UX design for SEO
    • Site navigation
    • Page load time
    • Mobile-friendly/Responsive design
    • Quality content
    • Accessibility

Along with the above tips, optimize your content in a better SEO and SMO way. The content marketing tips that are mentioned above will qualify your content to the market and convert your readers to clients. So, start your writing today, and if in case you feel any difficulty in writing or marketing content, let us know. Start involving in the process of getting noticed by your customers. Happy writing!

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Author

Kirandeep is a Technophile & Cybernaut who loves to learn and write on various emerging technologies like Data Science, Machine Learning, Cyber Security, Artificial Intelligence, Java, SQL, Digital Marketing, and so on. When she is not writing anything, you can find her playing mobile games, cooking, or surfing about technology trends. She is a music lover!

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