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Top 10 Digital Marketing Jobs for Freshers in 2024 and How to Land One

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Digital marketing is advertisements that are delivered through digital online channels like search engines, social media, mobile apps, and email. Digital marketing is about 5 D’s which, are mentioned below

Digital Devices
Digital Media
Digital Technology
Digital Data
Digital Platforms

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To gain knowledge, it is important to take the courses or refer to resources available on the Internet. The demand for Digital Marketing Jobs for Freshers is increasing, and many companies are investing in digital marketing to promote their goods and services.

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Hence, the demand for individuals who are in this field is high. The digital marketing jobs range from fresher to experienced person.

Let us understand the Digital Marketing Jobs for Freshers available for freshers as listed below and how you can get the job.

1.Social Media Marketing

Social Media Marketing refers to promoting products or services on social media. It refers to content marketing on social media to gain customers and sales.

The job can be a manager or executive. The job responsibility of Social media marketers includes

Goal setting, planning, and strategizing the marketing
Develop brand awareness, online reputation, and brand identity
Creating and managing content on the social media
Search engine optimization and working on organic traffic
Generating leads and sales
Managing reputation of the company

The few skills that are required to become a social media marketer are

Communication skills
Creative mindset
Content developing knowledge and writing skills
Project management
Analytical skills
Strategic thinking
Latest knowledge in the product and about social media.
Networking skills

2. Search Engine Optimization Executive

Search engine optimization refers to the process of optimizing a website to make it more relevant, finable, and popular for the search engine to rank them better. The role and responsibility of the search engine optimization executive is

Analyzing competitors on-site and off-site.
Compile regular performance reports using google analytics
Liaising with the content team to create relevant and popular content
Creation of strategies
Doing a detailed keyword search and occasionally working on blogs to enhance performance
Keeping up to date strategies and methods towards SEO
Attention to details of the google algorithm change

The few skills that are required to be an SEO executive is

Understanding and knowledge of complete SEO and how it works
Communication and interpersonal skills
Experience in the programming language, preferred are PHP and JavaScript
Report writing skills
Knowledge of social media platforms
Technical skills and SEO knowledge to be updated.

This role is open to all degree holder graduates, but below degree helps secure an SEO Executive job

Marketing
Sales
IT
Business and Technology

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3. Digital Marketing Executive

Digital marketing refers to the term where advertising is made via digital channels. The digital channels include search engines, websites, apps, social media, and email. The Digital Marketing Jobs for Freshers have the marketing executive include

Build, plan, implement and manage the marketing strategies
Stay up to date with the technology and advancement
Manage the various digital channels, social media and track their performance
Manage ROI and all the KPI’s
Prepare marketing budget
Manage and increase the quality of content, SEO, and google analytics
Forecast sales
Prepare newsletter and online interaction content
Work with teams to increase user experience.

The skills that are required for securing the job in this category are

IT skills
Strong verbal and written communication skills
Analytical skills
The creative mindset to provide new and innovative ideas
Networking skills
Knowledge of digital platforms

The preferred educational qualification for this Digital Marketing Jobs for Freshers is a degree of graduate or postgraduate. The specialization of are preferred as mentioned below.

Marketing based degree
Business and technology
Digital Marketing
Creative designing
Content writing

4. Search Engine Marketing Executive

Search engine marketing refers to creating a strategy that is used to increase the visibility of a website in SERP – search engine results pages. The job description and role of the SEM executive include

Develop strategies to increase results of the website in search engine ranking
Research on keywords to include in websites
Goal setting to increase marketing
Monitor daily performance to increase SEO strategy performance
Effective communication for goal alignment
Collaborate with other teams
Writing content of website, blog, and page
Update website links to make them searchable

The skills that are required to obtain the job of SEM executive are

Experience in SEO campaigns
Understanding of algorithms and ranking methods of search engine
Experience in google analytics and adobe analytics
Knowledge of keywords
Knowledge of data mining tools
Understanding of competitive analysis of other companies
Communication skills in writing and verbal communication
Knowledge of WordPress and other websites
Experience in marketing
Conducting campaigns
Reporting

The referred educational qualification for this job is a degree or postgraduate in

Business related qualification
Marketing
Marketing Research
Computer science
Maths
Statistics

5. Content Marketing Executive

Content marketing refers to creating a strategy that is used to attract, retain, and engage audiences with relevant articles, videos, podcasts, and other media. It involves creating content and sharing the same. The role of content marketing executive involves

Creating, developing, and sharing content for marketing purposes
Content marketing initiatives for driving traffic, creating leads, and engaging customer to retain and increase sales
Collaboration with other departments to create the goal
Content categorization, structure, and distribution based on SEO
Management of resources
Management of channels

The skill that is required for the Content marketing executive is

Strategic planning
Research and data analytics
Project management
Content production, editing, and distributing
Copywriting skills
Graphic designing
Collaboration
Understanding of SEO

The educational qualification that is required to be a content marketing executive is the degree or postgraduate degree in

Marketing based degree
Business and technology
Digital Marketing
Creative designing
Content writing
Mass communication
Graphic designing

6. Email Marketing Executive

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Email Marketing is the process of sending emails that are commercial to a list of people on the mailing list. The roles of the Email marketing executive is as listed below

Identifying audience to grow the mailing list
Create, design, and implement email campaigns
Proofread the content to make it error-free
Create user-friendly templates
Writing newsletter including company updates
Create email templates by using a graphic to attract
Prepare accurate and relevant content to communicate with customers
Email database creation and generate leads
Analyze the performance and suggest ideas to improve
Creating reports
Adopt best practices and new policies in the market

The skills that are required to become successful in this role is as mentioned below

Knowledge on HTML
Knowledge of content management systems
Knowledge of marketing automation technology
Knowledge of SEO, SEM, and Google analytics
Analytical and database tools
Copywriting skills
Communication skills
Project management skills

The educational qualification of this role include a degree in

Marketing degree
IT
Sales
Graphic designing

7. Web Development Executive

Web development is the work that involves creating and developing a website or the intranet page of the company. The role and responsibilities of the web developer include

Test and debug the Web applications
Design, develop, deploy, test and bug fix all the web applications
Coding of pages
Creation of coding structure to solve problems
Collaboration and coordination with teams to develop web projects
Support on maintenance of websites
Research on software that is compatible and proposes them for future
Conducting testing and fixing the downtime of websites
Fix troubleshooting, latency, bugs, and resolving problems

The skills that are required to become a Web developer executive is

Computer literacy
Numeracy skills
Creativity
Communication skills
Attention to details
Problem-solving skills
The logical approach to work
Understanding of technical matters
Interest in technology and coding
Knowledge of designing software
Knowledge of web server

The educational qualification required to become a web developer is

UX- User experience
UI – User interface
Visual Designing
Programming language – Javascript, Ajax, and web animation
Coding languages – HTML and CSS
Web programming languages like C, Java, PHP, and Ruby

8. Content Strategist

The content strategy relates to planning, editing, and writing content for the social platforms on the web and mobile. The role of the content strategist involves

Manage the calendar to ensure the timely publication
Assigning blogs and getting them completed by writers
Identify the new topics and identify the gaps
Creating style guides
Proofreading and editing of content before publication
Scheduling of social media post
Research on keywords and SEO to understand customer requirements
Monitor web engagement and the traffic on site
Coordinate with marketing and designing teams
Review and update the published content
Work on trending topics

The skills that are required to become a Content strategist are as follows

Portfolio in content writing and published articles
Project management skills
Knowledge of content management systems
WordPress knowledge
Understanding of HTML and web publishing
Understanding of keyword search and SEO
Communication skills
Knowledge of social media

The education qualification required to pursue a career in this area is

Degree in Marketing
Degree in journalism
Communication
Content writing

9. BOT Developer

BOT developers can create an interface for the actions of customers on a website. The interfaces are created to accept the payment, chatbox, and feedback received from customers. The job description of the BOT developer is

Design Chatbot
Collaboration with various teams on application design and decision making
Create and analyze data
Define questions to be handled by BOT for providing the effective user experience
Creating flow and handling process as per client requirement
Develop internal testing tools

The skills that are required for the BOT developer is

Knowledge of Machine learning, NodeJS, SQL, and graph database
Knowledge of programming language
Knowledge of AWS
Project management skills
Knowledge of datasets like text, images, and logos
Knowledge of algorithms in e-commerce and advertising

The educational qualification required is

IT
Business management
Coding and programming

10. Digital Data Analyst

Digital Data refers to the data of the organization’s online platforms. The digital data analyst works on data and analyses the data from social media, marketing, and SEO. The role of the digital Data analyst is

The ability to translate complex data into the easily readable data
Knowledge of Digital marketing technologies
Communication skills to provide a clear description of the analyzed data
To develop the presentations to present data and propose solutions
Assist in audit
Analyze key performer indicator
Analyze marketing initiatives
Assist in strategy and driven decision making
Assist and collaborate with teams in terms of data

The skills that are required to become a Digital Data analyst is

Structured query language
Microsoft Excel and other Microsoft applications
Critical thinking
Decision-making skills
Statically programming skills like R and Python
Data visualization
Presentation skills
Machine learning
Analytical skills
Collaboration
Communication skills in written and verbal
Knowledge of social platforms

The education qualification which is required to become a digital data analyst is

Programming language
Data analysis and tools
Machine language
IT

The above mentioned are a few Digital Marketing jobs for Freshers. The jobs require experience and skills to be successful.

Now you know the various available jobs, but how to get the job is an important question. Please refer below to the steps of getting the job as a fresher.

How to Land in Digital Marketing Job as a fresher

1. Learn Digital Marketing – Digital Marketing Jobs for Freshers

It is always necessary to get the knowledge and understanding of the field you want to start a career. There are digital marketing courses provided by various intuitions online, instructor-led, classroom training, and self-paced courses.

These courses are certified to serve as proof of the new skill which is gained. The knowledge can be obtained, by doing a certification course from institutions, online platforms, reading books, or listening to podcasts.

The knowledge of digital marketing is readily available on the internet with paid and free resources as structured and unstructured learning.

The information can be available in audio, video, and text formats such as e-books, pdfs, and presentations.

2. Research the Job and gain additional Skills

After getting the knowledge of Digital marketing and completing the course, the next step is to find which job role you want to enroll in.

There are a lot of job roles with different job descriptions. Hence it is important to understand which is the right fit for you.

Some Digital Marketing Jobs for Freshers require an additional skillset and additional qualifications to make your profile strong and apt for the role. The additional courses can be done as a certified course or gain knowledge from free resources available on the internet.

An individual would not want to land a job that does not make them happy and satisfied. Therefore, do complete research and analyze all the pros and cons of roles.

3. Gain Practical knowledge – Digital Marketing Jobs for Freshers

Once you have decided the genre that you want to pursue as a career, it is advisable to gain practical knowledge in that domain.

Practical knowledge can be ascertained either by doing an internship or freelancing. Internships can be paid or unpaid and can be mutually decided by the employer you work for that duration.

You can also work as a freelancer and provide services to different clients.

It can help in gaining expertise and knowing how to work with various clients under different circumstances. Freelancing will also help you in your network and clarity on your career path.

4. Resume/ CV Preparation

To apply for a job, the resume/ CV is a mandatory step. A resume is more specific to the job you apply for, and a CV is detailed information of all the experience.

It is as per the requirement of the role and company that you are applying to. The resume or CV should contain the experience that you have gained, for the employer to understand why you are fit for the job.

The resume should be crisp and clear and one page only to make the employer glance at all the information at the given point.

The resume, when prepared in STAR format, adds value. The STAR format is Situation, Task, Action, and result.

5. Apply for Jobs – Digital Marketing Jobs for Freshers

Next, apply for a job. Considering the current situation, the demand for remote working or work from home is huge. You can check for jobs and apply online.

You can apply for full-time, part-time Digital Marketing Jobs for Freshers depending on how you want to start your career.

The big companies may require an internship for 3months or more as per the criteria.

The companies have job portals with the openings listed, or this can also be searched on websites that promote vacancies.

While applying for the job remember your goal as you would not want to land up in a job that is not of your interest.

6. Create Professional Portfolio

Creating a profile on LinkedIn, helps you to rank when searched by the employer. LinkedIn is the professional social media that helps you to build your portfolio.

Here, you can update your CV, add any project that you have created, add your skills and start interacting with people.

It will help you to network, collaborate and interact with the domain experts. LinkedIn ranks the complete profile when searched by employers.

LinkedIn also provides a feature of endorsing the skills and providing recommendations by people, which will help you be the best fit for the role. Create a good network, as this also helps in LinkedIn ranking.

7. Find A Mentor – Digital Marketing Jobs for Freshers

As a fresher, you can look for a mentor. The mentor is an individual who has good expertise in the domain and can help you in learning.

The Mentors assist in knowledge sharing, which can be on the digital marketing, skill set requirement, Interview assistance, and even reference on a particular job.

The mentor can provide insights on the campaign they have conducted over their Digital Marketing Jobs for Freshers.

Mentors can help you by recommending you on LinkedIn. Hence, it is important to select a mentor with good years of experience.

8. Prepare for the Interview

If you get any Interview calls, prepare thoroughly for the job. You need to learn about the company and understand the Job description that you have applied for. Some interview tips are

Be clear of the concepts
Prepare the projects and internship experience in STAR format
Be crisp and clear with your answers
Understand the situations and how to respond

9. Be open to Learn – Digital Marketing Jobs for Freshers

Once you have gained the Job, be open to learning and exploring. Digital Marketing evolves every day, and new technologies are being introduced.

Hence, being updated and implementing strategies is part of a regular job. Understand, the more you learn and gain knowledge, it will help in future opportunities. Keep learning and keep growing. Be keen on learning and curious about topics around.