★ ★ ★ ★ ★ 4.8 (3289 Ratings) 8298 Learners
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Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.
Roles of a Post Graduate Digital Marketer
Preview
Preview
• Introduction to social media marketing
• How to use Facebook for lead generation?
• Ways to use Facebook for branding?
• How to target the right audience?
• How to increase the likes of Facebook business pages?
• How to create Facebook Ads?
• Facebook Ads Automation
• How to generate leads through Facebook Marketing?
• How to add conversion tracking pixel code?
• Make regular reports keeping a check on the insights
Preview
• What is Google?
• What is Google Adsense?
• Difference between Google Adwords vs Google Analytics
• Easy steps to follow for Google Adsense
• Difference between Google Adsense vs Affiliate Marketing?
• Plugin for AdSense integration
• Reports Study
• Different types of Ad unit
• Which size for Adsense is the most effective?
• Case Studies to work for Google Adsense
Preview
My Site
• How to configure my site
• Image feed specification
• Sitemaps
• Video Feed Specifications
• Submit URLs to Bing
• Ignore URL Parameters
• Crawl Control
• How to manage Deep Links
• Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster guidelines Link Buildings Malware and Spam
• Site Move
• Verify Bingbot Tools
• SEO Analyzer
• Using SEO Reports
• Markup Validator
• Mobile Friendliness
• Page Traffic Reports
• Using Reports and Data
• How to add New User
• Verify Ownership
• Geo-targeting your website
• Connected pages
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• Introduction to Advanced Email Marketing
• Write Better Subject Lines
• Develop Emails that Drive Results
• Optimize Your Email Content
• List Management Strategies
• Automating Your Emails
• Create Optimal Landing Pages
• Create an Email Campaign Checklist
• GDPR for Digital Marketers
Preview
Preview
What is Google Adwords?
• Campaign ideations
• Differentiating between Ads and Keywords
• What are Bing Ads?
• Introduction to PPC
• Selection of relevant keywords
• Options for advanced locations
• Bid stimulator
• How to control fraud click on your Ads
• Creation of Search Ads
• Differentiating dynamic search Ads and dynamic keyword insertion?
• The process of marketing
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• What is a Lead?
• Build a website for Lead Generation
• Add a live chat function to your website
• Difference between Leads Vs Sales?
• What is SEO?
• How to generate leads through Search Engine Optimization?
• Social media & Content marketing
• Generate customer testimonials
• Include calls to action on your website
• Collect online revenues
• How to generate leads through Google Adwords?
• Difference between Micro conversion and Macro conversion
Preview
• What is Pinterest?
• What is Pinterest marketing?
• When to use Pinterest Marketing?
• Key factors to using Pinterest Ads
• How to generate sales with Pinterest?
• Learn to choose the right category for your content.
• Share your content on other social networks other than Pinterest
• Learn to optimize your boards with Keyword-Rich Descriptions.
• Automate your content
• Know-how the other strategies to have a successful marketing campaign
Preview
• Introduction to a Website
• Webpage and Website
• Webpage and Web Media
• Blogs and Websites
• Importance of a Website
• Need of a Website
• Types of Websites
• How sales Boom according to layout
• Sales fluctuate according to theme
• Adding a domain to hosting
• Choosing the best hosting for websites
• Types of Hosting
• What is Hosting
• How to buy a domain
• Creating a blueprint of the Websites
• What is Landing Page
• Web Application
• Popular Frameworks - Magento / WordPress
• The framework used to create a website
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• Arriving at a role or roles for the brand
• Identifying stakeholders
• Prioritizing stakeholders
• Segmenting primary audiences
• How to analyze macro environments
• How to reverse engineer competition's communication plans
• Consumer pyramids and funnels
• Crafting messages
• Putting all of the above in one logical plan
Preview
Introduction to SEO How Search Engines Work
• Indexing & Crawling Basics
• Optimizing Crawl Budget
• Organic Search vs. Paid Search Results
• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)
• What is Off-page SEO / Link Building (Social, Content-based, PR)
• Keyword Research- Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
• Local SEO- What is Local SEO, Pigeon Update
• Scribd and other social channels for SEO
• YouTube Video SEO
• Quora
• Link Building Metrics Social SEO
• Manual Link Building Process
• Link Building Tactics
• What is Link Building
• A career in SEO
• Off-page SEO- Link Building
• Google My Business, Bing Places
• Local Pages on your website
• Local listings / citations SEMrush.com Backlink
• Backlink audit of one website
• How to audit backlinks of competitors and gain
• SEO Audit, Tools, Measurement- What are SEO Audits?
• Different Types of SEO Audits.
• Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit
• Free Learning Resources-Moz, Google Analytics
• Technical SEO- URL Architecture
• Google Keyword Planner Tool
• On-page SEO- HTML Basics
• Web Page Basics: What is HTML, JavaScript,CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A
• Title, H1, Meta Description, Keyword Usage
• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid
• How Schema shows up in SERPs
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• 301 Redirects
• Mobile SEO- App Store Optimization
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search Schema Markups
• What is Schema & Why is it relevant to SEO.
• Schema Types - Micro, JSON-LD
• Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
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• What is Online Reputation Management?
• Know-how to use ORM tools
• Neutralize the reviews in a polite manner
• Improving the reputation
• Hiding of the negative reviews
• Creation of ORM strategies
• Increasing the star rating
• Flagging inappropriate reviews
• Analyzing Real-Time case studies
• Get more customers
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• What is E-commerce Marketing?
• Basic concepts of E-commerce
• Effective strategies to plan for an eCommerce website
• Difference between Normal SEO and eCommerce website SEO?
• How to boost sales through E-commerce?
• Easy checkout and cart development techniques
• Product presentation and"ROI" parameter
• How to promote large products in a single click?
• How to avoid failure on-site auctions?
• How to increase eCommerce sales through marketing?
Preview
• What is Instagram?
• A basic introduction to Instagram Marketing
• How to create Instagram ads?
• Creating remarkable content for Instagram Ads
• Analyze and run your Ads
• Use Instagram Marketing for influencing
• Get in touch with influencers for better reach and engagement
• Drive traffic to your website with Instagram Ads
• Tips and Tricks to tackle the account/business page
Preview
Ranked Advanced Excel Course in India. Learn to apply Advanced Formulas, Perform Data analysis & Data Visualization, and create Pivot tables & dashboards. This course will provide comprehensive knowledge of MS Excel and its function. The learner will be equipped with the knowledge about Power query and user-defined functions with skills on Advanced VBA
• Gain basic knowledge of MS Excel
• Work flawlessly with the Basic Excel Function
• Understand the Advanced Excel Functions and work with it
• Get introduced to Lookup Functions
• Learn the essential functions of Excel and the Pivot Table
• Know the basics of VBA and its analysis
• Acquire knowledge about Power Query and User-Defined Functions
• Get Acquainted with the Basics of Advanced Excel
• Data Validation
• Mail Merge
• Dynamic Array Formula
• Using Conditional Formatting
• Macros (Only Recording, Non-VBA)
• Summarizing Data with Pivot Tables
• Working with Slicers
• Power Pivot / Power Query
• Charts
• Other Topics
• Excel Dashboard
• Protecting and Security
• Using Named Ranges
• Lookup and Information Functions
• Working with Dates and CountIfs and SumIfs
• If Functions and text Functions
• Basics of Formula/Functions
• Filtering Data
• Sorting Data
• Basics Functions of Excel
• Understanding Cell References
• Working with Tables
• Course Curriculum- Introduction to MS Excel
• Learn to work with Advanced Excel Functions
• Acquire Knowledge of Advanced VBA
Preview
• Introduction to WordPress
• Choosing the right hosting
• How To Install WordPress?
• Finding a right domain name
• Choosing a free/premium template
• Know your WordPress dashboard
• Adding a sitemap, widgets, and themes
• Create Posts and Pages
• WordPress categories and tags
• Critical Concerns to Address on Landing Page
• Investment in Landing Page
• Conversion Oriented Landing Page Design
• Pattern #1 - Pop-Ups
• Pattern #2 - Pop Under Call-to-Action
• Pattern #3 - Inside Article CTA Placement of call to actions
• Decide placements of important elements- Patterns for Engaging Website Visitors
• Long Landing Page
• Prepare wireframe of pages- Short Landing Page
• Prepare site structure - What all pages
• Site speed- make it faster
• Integrating Google Analytics
• Our 20-step plan to create your website
• How to upload Demo content?
• Creating multiple pages
Preview
• Marketing Communication Overview
• Marketing Communication & Relationship
• Corporate Communication
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• Marketing in the Digital World
• Customer in the Digital World
• Customer Journey
• Reaching and Engaging the Customer
• Making Digital Work: Strategies for Paid Ad Campaigns
• Email, Display and Social Media Advertising
• Strategies and Evaluation: Metrics, and ROI
• Digital Strategy and Analytics
• Digital Marketing: Strategy, Planning and Execution
• Emerging Technologies for Digital Marketing
Preview
• What is Twitter?
• What is Twitter Marketing?
• How to create Twitter Ads?
• Ways to Increase website visitors through Twitter Ads
• Increase followers with the help of Twitter Ads
• How to process App installation with the help of Twitter Ads?
• How to Tweet most effectively?
• Twitter embedded/block/ widgets
• Usage of effective hashtags
• Campaign planning and ideations
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Introduction to Dashboards
• Site Dashboard
• The Right Panel
• Search Appearances- Structured Data
• Data Highlighter
• HTML Improvements
• Site Links
• Structured Data Tools
• Search Traffic- Search Analytics
• Link to your site
• Security Issues and Other Resources
• Sitemaps and URL Parameters
• Fetch as Google and robots.txt
• Crawl- Crawl Error and Crawl Stats
• Remove URLs
• Content Keywords and Blocked Resources
• Google Index- Index Status
• Penguin and Panda Updates
• Internal Links
Preview
Content Writing is the most demanded in the Industry. This Course will Specialise in the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.
• Learn the Basic Writing and Language skills
• Get in-depth knowledge of the Basic Internet Skills
• Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
• Acquire the Skills of Various Content Creating Strategies
• Learn the techniques of creating Academic Content
• Get exposed to International Projects with high Remunerations
• To earn online from International Projects
• Course Curriculum-Language skills
• Simulated Content Writing Projects
• Earn Online & get International Projects
• Email Writing
• Copywriting
• Creative Writing
• Academic Writing
• Technical & Research Writing
• Content Strategy
• Business & Marketing Writing
• Internet Skills
Preview
• What is Creative Designing?
• How to create appealing creatives?
• Introduction to typography
• Colour combination and schemes
• Logotype Design
• Learn to create infographics
• Deciding an appropriate size according to the platform
• Maintaining the text ratio of the creative
• Alignment to be taken care of
• Using CTA terms in the creatives
• Use instant creative designing tools
• Use creative taglines
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• What is Marketing?
• What is Affiliate Marketing?
• Easy steps to earn from Affiliate Marketing
• How to start earning from Affiliate Marketing?
• Ways to find low competitive keywords with high potential?
• Learn about Affiliate Earning Models
• Know about Affiliate Landing Pages
• Ways to redirect visitors to the Affiliate page?
• Get knowledge about B2B and B2C industry
• Tips & Tricks to drive in more sales and reach more people
Preview
• An introduction to Linkedin marketing
• How does Linkedin work?
• When to use Linkedin as a way to market/drive leads?
• How to generate B2B leads?
• Create different types of Linkedin sponsored Ads
• Selection of the Best Ads for promotion
• Keeping a track of Linkedin sales
• How to target the precise audience?
• Usage of relevant keywords in the bio and description of the page
• Adding links for better leads
Consult with our counsellors to check your eligibility and the right batch. And then Register for our Post Graduate Program in Digital Marketing.
Attend classes of our Post Graduate Program in Digital Marketing to get credits and become eligible for the certification. View session recordings in case you missed any training.
Deliver the projects and assignments allocated during the Training as part of the practical assessment system to become eligible for the Certification of PGDM
Post completion, get PGDM Certification from Henry Harvin® Digital Marketing Academy. Post it on social media and apply for the internship, placement, and freelancing projects.
A Post Graduate Digital Marketing Course is designed to successfully equip a candidate in all major aspects of the new digital marketing environment. Therefore, this course touches on a wide range of topics such as Web Analytics, Webpage Designing, Search Engine Optimization, Social Media Marketing, YouTube Marketing, 3D Printing, KPI creation and measurement and many more. A Digital Marketing Course will help you to effectively explore and handle Digital Marketing Campaigns.
This is an online course and it enjoys the same structure and guidance and will be completed after 12 months of active training including Internship in various aspects of digital marketing. The classes for the Post Graduate program in Digital Marketing will be scattered over a 12-months period.
Digital Marketing is the new way of advertising and marketing which is adopted by almost every company and brand, as it helps to connect them with more people and generate more business. With massive digitalization of businesses, there has been an enormous surge in demand for digital marketers, and it is one of the most sought after jobs today. With a sound knowledge of various digital/online marketing skills you can easily command a salary in six figures.
Post Graduate in Digital Marketing Program has a comprehensive curriculum and it includes all important aspects of Digital Marketing such as
There are several reasons for candidates to select online marketing over traditional marketing but the most obvious reasons are:
After the successful completion of Digital Marketing Certification from Henry Harvin you can choose to apply for any digital marketing role — Digital Marketing Executive, SEO Specialist, PPC Executive, Marketing Influencer or Social Media Executive.
With the Internet reaching out to all regions across the world, and an increasing number of people having access to smartphones, laptops, computers, a Digital Marketing Course is relevant to both professionals and freshers from all walks of life. From people looking to make a flourishing career in digital marketing to students’ eager to explore a new career avenue, everyone can take up this course.
Thus, if you are tech savvy and enthusiastic to learn tips and tricks for successful marketing through digital channels and platforms, then this is the course for you. There are no other stringent prerequisites to opt for a digital marketing course.
Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today
The best part of a Digital Marketing Course is that people from all walks of life, from all age groups, and from different educational backgrounds can enroll for the course and upgrade their marketing skills. So, it does not matter what your qualification is and whether you are a student, self-employed, or a business owner. The course will help you acquire essential skills to leverage various digital marketing platforms for creating more business opportunities or open up new career avenues.
Some of the top learning benefits of the Post graduate program in Digital Marketing Course from Henry Harvin are:
"Bestows projects enhancing the practical knowledge of the aspirant, with hackathons and study materials of Digital Marketing"
Digital Marketing Manager
"The emphasis on practical training, live sessions, running qualitative assignments and degree certified relevant courses give Henry Harvin a star studded rating."
Digital Campaign Consultant
"Henry Harvin is a wholesome package that has some amazing training modules structured in a way that makes learning easy and fun."
PPC Consultant
"The trainer made the whole learning process more interesting and fun. After completing the course I felt more confident about the stream I had chosen"
Digital Marketing Specialist
"During the training, we have focused on developing confidence and skills that were necessary afterwards. Having successfully completed the course makes me very happy and satisfied. Henry Harvin, thank you very much."
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