{"id":52096,"date":"2023-12-05T07:05:00","date_gmt":"2023-12-05T07:05:00","guid":{"rendered":"https:\/\/www.henryharvin.com\/blog\/?p=52096"},"modified":"2026-06-04T09:39:38","modified_gmt":"2026-06-04T09:39:38","slug":"how-to-promote-your-business-on-instagram","status":"publish","type":"post","link":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/","title":{"rendered":"How to Promote Your Business on Instagram: 7 Simple Steps (2026)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52096\" class=\"elementor elementor-52096\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ba958a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"29ba958a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3cf442\" data-id=\"7c3cf442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f70622 elementor-widget elementor-widget-text-editor\" data-id=\"23f70622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Instagram is gaining more and more popularity every passing day and was ranked as the 4th most commonly used social media app with<\/span> <span style=\"font-weight: 400\">1.16 billion monthly active users. An average Instagram user spends at least 28 minutes a day on the platform, and its user-generated content has a 4.5% higher conversion rate. Instagram has definitely become one of the<\/span><b> leading <\/b><a href=\"https:\/\/www.henryharvin.com\/blog\/benefits-of-social-media-for-business\/\"><b>social media marketing<\/b><\/a> <b>platforms to generate leads and increase sales.<\/b><span style=\"font-weight: 400\"> If you&#8217;ve had thoughts about promoting your business on Instagram, let me tell you, there wouldn\u2019t be a better time than now.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>As of July 2021, India stood as the leading country with 180 million Instagram users followed by the United States with 170 million Instagram users.<\/p><p><\/p><cite>Source: Statista<\/cite><\/blockquote>\n\n\n\n<p>A lot of companies are looking to shift towards digital marketing, as marketing on social media platforms like <strong>Instagram<\/strong>, seems to be a foolproof formula to success. It\u2019s easy to get started, super addictive, and a total hit among Gen Z and millennials.<\/p>\n\n\n\n<p>Many small business owners have started to realize the importance of Instagram marketing and have started promoting their business with an Instagram Business Account. It&#8217;s a great plus for businesses with a tight budget, as Instagram helps them build their brand in a cost-effective way.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Audience Targeting\/Targeting Visitors | Best Digital Marketing Tutorial For Beginners | @henryharvin\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/yAvgb2vzwUE?start=4&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So, are you ready to promote your business on Instagram and take your business to the next level?<\/p>\n\n\n\n<p>Feel free to take a look at this guide, which takes you through all the crucial steps. Instagram has definitely become one of the<strong> leading&nbsp;<a href=\"https:\/\/www.henryharvin.com\/blog\/benefits-of-social-media-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a> platforms to generate leads and increase sales.<\/strong><\/p>\n\n\n\n<blockquote style=\"text-align: center;border: 0px;padding: 8px 15px;border-radius: 4px;margin: 0px;font-size:medium\">Do you want to master the essential disciplines in digital marketing? Check out the&nbsp;<a href=\"https:\/\/www.henryharvin.com\/digital-marketing-course\" target=\"_blank\" rel=\"noopener\" title=\"Digital Marketing Specialist course\">Digital Marketing Specialist course<\/a>&nbsp;now!<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-start-with-creating-a-stunning-instagram-business-account\">1. <strong>Start With Creating a Stunning <\/strong>Instagram Business Account<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-819x1024.jpg\" alt=\"Essential Digital Marketing steps to create a stunning social media strategy.\" class=\"wp-image-52098\" srcset=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-819x1024.jpg 819w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-240x300.jpg 240w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-768x960.jpg 768w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-1229x1536.jpg 1229w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-1638x2048.jpg 1638w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18083812\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption><em>Kickstart your digital marketing journey with Instagram as it&#8217;s the easiest to get started.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>If you run a restaurant, wouldn\u2019t you invest some good time and money in making it look visually attractive to draw customers in?<\/p>\n\n\n\n<p>You would, right? <\/p>\n\n\n\n<p>Consider your Instagram Business Account to be the digital footprint of your store. Invest in the aesthetics of your Instagram Business account just like how you would invest in a physical store, and experience the enormous benefits it has on your business.<\/p>\n\n\n\n<p>You have the option to draw customers in with stunning photographs and delightful aesthetics. Why miss out on this wonderful opportunity? There are so many themes to start experimenting with!<\/p>\n\n\n\n<p>Let\u2019s start with the basic steps first.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-set-up-your-account\"><strong>i) Set Up Your Account<\/strong><\/h4>\n\n\n\n<p>Before starting out, you need to understand the difference between a normal Instagram account and an Instagram Business Account.<\/p>\n\n\n\n<p>A normal Instagram account might suit a normal influencer, but if you have a business, you should definitely consider creating an Instagram Business Account. <\/p>\n\n\n\n<p>Get started by adding your <em>brand name,<\/em> <em>an<\/em> <em>interesting photo, and add a short and sweet description of<\/em> what your business is about, in your bio.<\/p>\n\n\n\n<p>Don&#8217;t forget to add a <em>link to the bio<\/em>. This is the only active link that can <em>serve as a lead<\/em> to your business site. You can also change the link to some exclusive offers or deals of your products during specific launches.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: You can always customize this link according to your needs based on where you want to direct your followers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-make-use-of-the-paid-advertising-tool\">ii) Make Use of the Paid Advertising Tool<\/h4>\n\n\n\n<p>Instagram has added a paid advertising tool that&nbsp;helps add a phone number to your bio,&nbsp;so making use of it to promote your business is a no-brainer!!<\/p>\n\n\n\n<p>Optimizing your account with important keywords, for your Instagram business account to show up in the search results is super important. But we&#8217;ll address that later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-make-sure-your-posts-are-exciting-and-intriguing\"><strong>2. Make Sure Your Posts are Exciting and Intriguing<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/22085824\/instagram-6258683_640.jpg\" alt=\"\" class=\"wp-image-52755\" width=\"759\" height=\"506\" srcset=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/22085824\/instagram-6258683_640.jpg 640w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/22085824\/instagram-6258683_640-300x200.jpg 300w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/22085824\/instagram-6258683_640-270x180.jpg 270w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><figcaption><em>Posting enticing photos and videos that reflect your brand voice, increase engagement and help users develop an interest in your brand.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Are these fears stopping you from taking action?<\/strong><\/p>\n\n\n\n<p><em>\u201cWhat if I run out of worthy content ideas?\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cWhat if I\u2019m boring?\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cOh God, what do I post today? I have nothing interesting to share.\u201d<\/em><\/p>\n\n\n\n<p>Trust me, at times, our mind complicates things way too much. <\/p>\n\n\n\n<p>As a result, we tend to limit our actions and try to stay within our comfort zone. We fail to experiment and miss out on a lot of the wonderful opportunities out there.<\/p>\n\n\n\n<p>Please, remember, that it might be challenging for any normal person<em> <\/em>to always try and come up with something interesting. <\/p>\n\n\n\n<p>It&#8217;s normal!<\/p>\n\n\n\n<p>Even the greatest content creators having more than a million followers experienced these doubts when they started out. But, they didn&#8217;t let these fears prevent them from taking action. They never failed to try and experiment.<\/p>\n\n\n\n<p>So, throw all the negative thoughts away and go ahead in your journey with a positive attitude. You might take some time to understand the <a href=\"https:\/\/www.henryharvin.com\/digital-marketing-academy\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing<\/a> world and get used to it. But, it\u2019s not unachievable. If you keep doing it consistently, you will get the hang of it, and even before you realize it, you&#8217;d have already become a pro!<\/p>\n\n\n\n<p>Some key points that would help in crafting interesting posts:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-draft-a-powerful-content-strategy\">i) Draft a Powerful Content Strategy<\/h4>\n\n\n\n<p>In order to promote your business effectively on Instagram,<\/p>\n\n\n\n<p>You need to draft a powerful content strategy<em><strong> <\/strong><\/em>where you will have to<em><strong> decide on your content type, theme, style, hashtags<\/strong><\/em>, etc.<\/p>\n\n\n\n<p>A quick research of successful competitors\u2019 profiles will give you an idea about-<\/p>\n\n\n\n<p>-&gt;What types of posts have increased engagement,<\/p>\n\n\n\n<p>-&gt;How often to post,<\/p>\n\n\n\n<p>-&gt;What time to post to have active user interaction, etc.<\/p>\n\n\n\n<p>(<strong>Note<\/strong>: Please ensure you don\u2019t copy the strategies, just use it to draw a little inspiration to help you understand and analyze your target audience.)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-be-creative\"><strong>\u2606 &nbsp;<\/strong>Be Creative<\/h4>\n\n\n\n<p>Think out of the box, and make sure you post lifestyle photos and videos relevant to your brand, showcasing your products.<\/p>\n\n\n\n<p>Experiment with click-worthy images and play around with <em>funny or intriguing captions<\/em>.<\/p>\n\n\n\n<p>Try adding<em>&nbsp;inspiring quotes, success stories, how-to videos, tips, list posts<\/em>,<em> trending reels, etc<\/em>. to keep the target audience amused and engaged.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-make-use-of-the-instagram-story-feature\"><strong>\u2606<\/strong>&nbsp; Make Use of the Instagram Story Feature<\/h4>\n\n\n\n<p>Instagram stories are a great hit among users. The best part is, it disappears after 24 hours. Pique the curiosity of your target audience by taking funny behind the scene shots.<\/p>\n\n\n\n<p>Your Instagram stories also allow you to make use of features like multiple filters, gifs, etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-make-good-use-of-stickers\"><strong>\u2606<\/strong> &nbsp;Make Good Use of Stickers<\/h4>\n\n\n\n<p>These are interesting graphic elements that can be added to your photos, videos, stories, reels, etc to nudge your users to engage better on your posts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-post-high-resolution-photos\"><strong>\u2606<\/strong> &nbsp;Post High-Resolution Photos<\/h4>\n\n\n\n<p>The power that high-level photographs have in elevating your brand is often underestimated. You definitely wouldn\u2019t want to make that mistake.<\/p>\n\n\n\n<p>Your Instagram profile is all about photos. So, it wouldn\u2019t hurt to invest some money in getting yourself good photographs to showcase your products.<\/p>\n\n\n\n<p>You can also use <em>Instagram editing tools<\/em> to polish and add some finishing touches to the photos and videos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-have-a-content-calendar\">ii) Have a Content Calendar<\/h4>\n\n\n\n<p>It&#8217;s super important to plan and strategize your <a href=\"https:\/\/www.henryharvin.com\/blog\/how-to-become-a-social-media-marketer-inside-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a> consistently. Having a <em>content calendar<\/em> will help you organize your plan of action throughout your content marketing journey, thus making the process of promoting your business on Instagram more consistent.<\/p>\n\n\n\n<p>If you\u2019re too busy to draft one on your own, worry not, as there are many social media content calendar templates available online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-optimize-your-instagram-business-account-for-seo\">3. Optimize Your Instagram Business Account  for SEO<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-1024x680.jpg\" alt=\"Optimizing your Instagram Business Acoount is an important step in your social media content marketing strategy. \" class=\"wp-image-52101\" width=\"752\" height=\"499\" srcset=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-1024x680.jpg 1024w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-300x199.jpg 300w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-768x510.jpg 768w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-1536x1020.jpg 1536w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-2048x1360.jpg 2048w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-270x180.jpg 270w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18084403\/agence-olloweb-d9ILr-dbEdg-unsplash-1-370x245.jpg 370w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><figcaption>Search Engine Optimization is one very important step in any digital content marketing strategy, so optimizing your Instagram Business Account will only prove to be beneficial!<\/figcaption><\/figure><\/div>\n\n\n\n<p>You have already gone through the steps to create a stunning Instagram Business Account and have taken note of all the interesting elements that needs to be added.<\/p>\n\n\n\n<p>Now, you just have to optimize it with relevant keywords in the necessary places. A lot of people stress out and start sweating when they hear the word SEO.<\/p>\n\n\n\n<p>Fear not.<\/p>\n\n\n\n<p>Because, once you get familiar with the process, implementing it and tweaking it according to varying needs becomes easy.<\/p>\n\n\n\n<p><em>But, why is it important to optimize your Instagram Business Account?<\/em><\/p>\n\n\n\n<p>Well, the answer is simple.<\/p>\n\n\n\n<p><strong>Optimizing your Instagram Business Account might help you rank higher on the search engine page, generate more prospective leads for your business, and<\/strong> <strong>help build a large community of followers.<\/strong><\/p>\n\n\n\n<p>Some actionable tips you should take care of are,<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-research-and-identify-the-keywords\"><strong>i) Research and Identify the Keywords<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">a) Research and identify the keywords that your <em>target audience<\/em> might search in the search bar.<\/p>\n\n\n\n<p class=\"has-text-align-left\">b) Check whether you&#8217;ve chosen <em>primary, short-tail, and long-tail keywords.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Primary keywords<\/em> are the primary keywords that your target audience will type in their search bars. (Think about the main ones you\u2019d like to rank for.)<\/p>\n\n\n\n<p><em>Short-tail keywords<\/em> are keywords not more than three words and are usually very generic and short. It may or may not derive accurate results whereas, <em>long-tail keywords <\/em>are lengthier keywords that mostly derive specific results in the search bar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-pick-relevant-hashtags\">ii) Pick Relevant Hashtags<\/h4>\n\n\n\n<p>Hashtags could also be optimized for keywords, as hashtags help tag your content under a specific category.<\/p>\n\n\n\n<p>However,<em> try not to add more than 30 hashtags <\/em>in a single post, as too many might look cluttered.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iii-add-the-keywords-and-hashtags\">iii) Add the Keywords and Hashtags<\/h4>\n\n\n\n<p>Once you\u2019ve chosen the keywords you\u2019d like to rank for, be sure to implement them in the following places.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-your-name-and-username\">\u2606 Your Name and Username<\/h4>\n\n\n\n<p>Make sure you add the primary keyword in your name, username, and profile name.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-bio\">\u2606 Bio<\/h4>\n\n\n\n<p>Go ahead and add primary and secondary keywords in your <strong>bio<\/strong> with relevant hashtags.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-captions\">\u2606 Captions<\/h4>\n\n\n\n<p>Try implementing these relevant keywords and hashtags in your captions as well. These help your Instagram Business Account rank higher on <strong>Instagram\u2019s Explore page<\/strong>, as it recommends content based on the user\u2019s previous activity on the platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-alt-text\">\u2606 Alt text<\/h4>\n\n\n\n<p>An alt text is a small text description of your photo. Though Instagram automatically generates this text based on its object recognition technology, optimizing it with the necessary keywords would help you boost the overall performance of your post.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To write your alt text,<\/p>\n\n\n\n<p>Go to \u201cAdvanced settings\u201d -&gt; \u201cWrite Alt Text\u201d and add your text.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Note<\/strong>: Don&#8217;t stuff too many keywords all at once, in a single post or paragraph. The optimum range of keyword density is 3%. So the same keyword should not be repeated more than 3 times in a paragraph that is less than 100 words.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iv-post-content-that-encourages-users-to-save\">iv) Post Content that Encourages Users to Save<\/h4>\n\n\n\n<p>Instagram has enabled a \u201cSave button\u201d that helps users to download any posts or photos they like. Having people download your content will help them remember and interact with your posts more.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-v-avoid-black-hat-seo\">v) Avoid Black Hat SEO<\/h4>\n\n\n\n<p>You might be tempted to take the shorter route ahead and adopt some Black Hat SEO techniques like \u2018Link Scheming, \u2018Sneaky Redirecting\u2019, Automating Content&#8217;, etc to increase your followers.<\/p>\n\n\n\n<p>But, try to stay away from these practices, as they are not advisable. <\/p>\n\n\n\n<p>Always stick to increasing your followers <em>organically.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-build-a-large-community-of-followers\"><strong>4. Build a Large Community of Followers<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18085452\/wall-6189879_1280-1024x576.jpg\" alt=\"Proven steps that works for most social media marketing platforms.\" class=\"wp-image-52103\" width=\"752\" height=\"422\" srcset=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18085452\/wall-6189879_1280-1024x576.jpg 1024w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18085452\/wall-6189879_1280-300x169.jpg 300w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18085452\/wall-6189879_1280-768x432.jpg 768w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18085452\/wall-6189879_1280.jpg 1280w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><figcaption><em>Adopting a terrific social media strategy and building a large community is definitely not an easy task, but that shouldn&#8217;t stop you from trying!<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Building a large community of organic followers is definitely not going to happen overnight. It might take some time to reach your ideal target, so have some patience in your journey and try to experiment with different strategies occasionally.<\/p>\n\n\n\n<p>Although optimizing your Instagram Business Account would already help in increasing your followers, it wouldn&#8217;t hurt to try these other techniques as well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-connect-to-your-other-instagram-accounts\">i) Connect to Your Other Instagram Accounts<\/h4>\n\n\n\n<p>Connecting your Instagram Business account to your other personal accounts will help you get visitors from your own circle. You never know, sometimes people you know might also be in need of your services\/ products. So, leaving your circle of friends, family, colleagues, etc out of this journey might not benefit you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-try-paid-shout-out-and-unpaid-shout-outs\">ii) Try Paid Shout-Out and Unpaid Shout-Outs<\/h4>\n\n\n\n<p>But, what is paid shout-outs and unpaid shout-outs?<\/p>\n\n\n\n<p>Let me take you through quick examples.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-unpaid-shout-outs\">Unpaid Shout-outs<\/h5>\n\n\n\n<p>For <em><strong>unpaid shout-outs<\/strong>,<\/em> you partner with brands having a similar follower count and ask them to promote your services&nbsp;(aim for brands that have your target audience).<\/p>\n\n\n\n<p>Then, you do the same for them as a way of thanking them. <\/p>\n\n\n\n<p>This strategy is usually adopted to boost the chances of increasing the number of followers for both brands.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-paid-shout-outs\">Paid Shout-outs<\/h5>\n\n\n\n<p>On the contrary,<em> <strong>paid shout-outs<\/strong><\/em>&nbsp;can be carried out if you can afford to spend some money by hiring influencers, who help in advertising the product to a large community of followers.<\/p>\n\n\n\n<p>For example, if you own a skincare brand, you look for influencers who have your target audience as their followers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this case, it could be any fashion gurus or make-up artists who have a decent number of followers. <\/p>\n\n\n\n<p>Finally, you pitch these influencers, inquiring them if they\u2019d be willing to promote your skincare products.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iii-encourage-users-to-tag\">iii) Encourage Users to Tag<\/h4>\n\n\n\n<p>Users usually click on tags to surf more content that falls under that specific category. <\/p>\n\n\n\n<p>When you tag effectively, you increase your chances of reaching out to new people. It simply helps you find new prospects under that category. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-an-interesting-example\"><strong>An interesting example<\/strong>:<\/h5>\n\n\n\n<p>You might have seen various celebrities post different<strong> challenges<\/strong> encouraging their users to participate on their social media handles during their film launches.<\/p>\n\n\n\n<p>Famous Indian celebrities like<em> <\/em><strong>Hrithik Roshan, Akshay Kumar, Samantha Akkineni, Sonam Kapoor, Anirudh Ravichander,<\/strong><em> have marketed their films\/songs <\/em>by posting such <strong>challenges <\/strong>on their social media handles. They ask people to participate,<em> <\/em>thus<em> <\/em>encouraging their followers to share these challenges<em> <\/em>under the relevant hashtag.<\/p>\n\n\n\n<p><em>Some famous challenges that went viral include <\/em><\/p>\n\n\n\n<p><em>#bangbangchallenge, <\/em><\/p>\n\n\n\n<p><em>#padmanchallenge, <\/em><\/p>\n\n\n\n<p><em>#highheelschallenge, <\/em><\/p>\n\n\n\n<p><em>#dontrushchallenge, <\/em><\/p>\n\n\n\n<p><em>#vaathistepuchallenge, etc.<\/em><\/p>\n\n\n\n<p>All these challenges encouraged tagging and were a&nbsp;successful way of making these tags go viral, spreading the word about the film. An interesting thing to be noted though was, while the film got its reach, the stars got to interact and engage with their followers in an interesting way.<\/p>\n\n\n\n<p>This is the power of effective <a href=\"https:\/\/www.henryharvin.com\/post-graduate-program-in-digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> strategies. It has a huge reach if it&#8217;s tried and done in a strategic way. That\u2019s why this social media marketing strategy is very popular and continuously adopted by many celebrities. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iv-engage-on-profiles-that-has-your-target-audience\">iv) Engage on Profiles That Has Your Target Audience<\/h4>\n\n\n\n<p>Try to hang around where your target audience might hang out. This is a sneaky way of promoting your brand and will give your account <em>visibility<\/em> across the platform. <\/p>\n\n\n\n<p>The only thing you need to remember though is to try and be genuine in your approach, unlike a pushy salesman trying to push his products across the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-engage-and-collaborate-with-followers\"><strong>5. Engage and Collaborate With Followers<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090207\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1.jpg\" alt=\"Engage and collaborate with your followers with these simple social media  marketing techniques.\" class=\"wp-image-52104\" width=\"764\" height=\"510\" srcset=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090207\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1.jpg 640w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090207\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1-300x200.jpg 300w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090207\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1-270x180.jpg 270w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><figcaption><em>Engagement on your Instagram Business Account builds trust among followers and shows them you really care.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>There\u2019s always a big difference between brands who take their customer&#8217;s criticism and reviews into account from brands who don&#8217;t! <\/p>\n\n\n\n<p>Let me tell you, your frivolous attitude is not going to help here. You&#8217;ve got to communicate with your followers.<\/p>\n\n\n\n<p>Consider these simple steps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-reply-to-your-comments\">i)Reply to Your Comments<\/h4>\n\n\n\n<p>Make it a habit to reply to queries and comments within a day or two.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-tag-loyal-followers\">ii) Tag Loyal Followers<\/h4>\n\n\n\n<p>Tag loyal followers to some of your posts and thank them for their tags.<\/p>\n\n\n\n<p>Allow them to contribute by letting them post photos, product reviews, or feedback.<\/p>\n\n\n\n<p>They might feel valued and be loyal customers if you reward active followers with a little <em>prize money<\/em> by conducting interesting contests. This way, the followers feel more connected and happy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iii-don-t-forget-to-add-a-call-to-action\">iii) Don\u2019t Forget to Add a Call-To-Action<\/h4>\n\n\n\n<p>Call-to-action phrases are phrases that gently nudge the user to take action. For, example, \u201cOrder now\u201d, \u201cGet up to 50% off joining now\u201d, \u201cRegister now&#8221;, are some good call-to-action phrases.<\/p>\n\n\n\n<p>Always post captions by adding interesting questions and clever <em>call-to-action <\/em>phrases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iv-try-posting-surveys\">iv) Try Posting Surveys<\/h4>\n\n\n\n<p>Surveys help in drafting and delivering the type of content that users want.<\/p>\n\n\n\n<p>This strategy could also be used while trying to craft products that align with your target audiences&#8217; needs.<\/p>\n\n\n\n<p>You never know, as sometimes, your followers can help with valuable suggestions too.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-v-make-use-of-instagram-live\">v) Make Use of Instagram Live<\/h4>\n\n\n\n<p>Depending on the services you offer, you can see if you can use this feature to your advantage.<\/p>\n\n\n\n<p>Going live and interacting with your followers on Instagram will help you connect and engage with them, helping you establish a strong bond. It also builds trust and helps in creating a loyal fan base.<\/p>\n\n\n\n<p>For instance, Instagram Live can be of great help for tutoring services, where tutors can clarify student&#8217;s doubts, give students a small description of the courses, etc.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Engagement? (Part-1) | Best Digital Marketing Tutorial For Beginners | @henryharvin\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/A4HV_ydPOuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Take a sneak peek at these digital marketing techniques and strategies adopted to turn prospective leads into loyal customers.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-monitor-and-analyze-your-growth\"><strong>5. Monitor and Analyze Your Growth<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090944\/georgia-de-lotz-Ebb8fe-NZtM-unsplash-edited-scaled.jpg\" alt=\"Monitor and analyze your Instagram  marketing budget and Instagram growth.\" class=\"wp-image-52107\" width=\"746\" height=\"948\"\/><figcaption><em>Analyzing your Instagram marketing strategy and incorporating necessary changes is crucial.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>e try implementing different techniques every now and then. But what\u2019s the use if we don\u2019t know what worked best for us. That\u2019s why it\u2019s always important to measure and track your growth.<\/p>\n\n\n\n<p>Implementing these simple steps will help you in analyzing your account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-conduct-regular-audits\">i) Conduct Regular Audits<\/h4>\n\n\n\n<p>Remember promoting your Instagram account and generating a substantial amount of prospective leads is a consistent process and not something you execute once and relax <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Auditing your Instagram account is required to gain a clear understanding of what\u2019s working and what\u2019s not.<\/p>\n\n\n\n<p>\u25aa Make a note of the number of active followers who constantly like and share your posts.<\/p>\n\n\n\n<p>\u25aa Track what kind of posts get more engagement. For instance, if you notice <em>your reels have more engagement on Instagram, you get the idea that your audience enjoys reels more. So, you try and add different styles of trending reels<\/em> <em>in the future<\/em>.<\/p>\n\n\n\n<p>\u25aa Analyze at what time your posts get more clicks, likes, and comments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-utilize-the-comprehensive-analytics-tool\">ii) Utilize the Comprehensive Analytics Tool<\/h4>\n\n\n\n<p>This tool will measure your account\u2019s performance by providing you with valuable inputs like a detailed study of your account\u2019s \u2018reach\u2019, \u2018impressions\u2019, etc.<\/p>\n\n\n\n<p>You can also get the aid of social media management tools that help track your growth.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-some-free-instagram-analytics-tools-are\">Some free Instagram analytics tools are,<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li> Iconosquare<\/li><li> Pixlee<\/li><li> Union Metrics<\/li><li> Crowdfire<\/li><li> Instagram Insights, etc.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-consistency-is-the-key\"><strong>6. Consistency Is The Key<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090456\/brett-jordan-ccBu7VNmShE-unsplash.jpg\" alt=\"For all your social media strategies to produce results, you should be consistent in your social media  marketing efforts.\" class=\"wp-image-52106\" width=\"751\" height=\"395\" srcset=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090456\/brett-jordan-ccBu7VNmShE-unsplash.jpg 640w, https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/18090456\/brett-jordan-ccBu7VNmShE-unsplash-300x158.jpg 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><figcaption><em>Being disciplined and consistent in your Instagram marketing efforts will help you deliver better results.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In order for your Instagram marketing efforts to produce results, you have to try and be consistent. It involves some key steps like nurturing your followers, providing value to them, and improving content visibility. <\/p>\n\n\n\n<p>Let\u2019s discuss these steps in detail below.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-nurture-the-relationship-you-have-with-your-followers\">i) Nurture the Relationship You Have With Your Followers<\/h4>\n\n\n\n<p>Once you\u2019ve built a healthy relationship with your followers, it\u2019s important to nurture and pamper that relationship.&nbsp;<\/p>\n\n\n\n<p>Unfortunately, a lot of business owners fail to do this and lose the opportunity of turning their followers into successful customers.<\/p>\n\n\n\n<p>Followers feel special to get access to exclusive content. Therefore, consider announcing exclusive deals, offers, etc. on your Instagram page, and remember to pique the audiences\u2019 interest by releasing a short teaser or a video description of products. <\/p>\n\n\n\n<p>Build a trustworthy relationship and engage with them consistently.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ii-provide-value-to-your-audience\">ii) Provide Value to Your Audience<\/h4>\n\n\n\n<p>Another key point to be taken into account while building trust is to provide your followers with some kind of value. Consider this a way of giving something valuable in return for their time and loyalty towards your brand. <\/p>\n\n\n\n<p>Your Instagram business account shouldn\u2019t be a boring one that pushes their products to their customers without effective strategies.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Come up with cool ideas to <a href=\"https:\/\/www.henryharvin.com\/blog\/how-to-improve-your-marketing-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">market<\/a> your content (like creating intriguing teasers of your products before launches).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Talk about how your products\/services stand out and what <em>value you bring to the table.<\/em><\/li><\/ul>\n\n\n\n<p>Remember, Instagram is mostly dominated by the younger generation who like fun, engaging, and interactive stuff.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iii-improve-content-visibility\">iii) Improve Content Visibility <\/h4>\n\n\n\n<p>Post on a time that\u2019s suitable for your audience and sticks to that timing.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What Is Visibility? (Part-1) | Best Digital Marketing Tutorial For Beginners | @henryharvin\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/gbbNIXFizqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Watch this to get a clear idea about content visibility!<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iv-try-to-upload-content-regularly\">iv) Try to Upload Content Regularly.<\/h4>\n\n\n\n<p>Consistency matters, as it increases engagement and helps build your brand presence to a larger audience. But, make sure you&#8217;re not compromising on quality.<\/p>\n\n\n\n<p>Maintain a limit and don\u2019t go overboard by posting too many posts in a day. A decent limit would be to post 5 -6 posts a week.<\/p>\n\n\n\n<p><em>So, what are you waiting for, mate?<\/em>&nbsp;<\/p>\n\n\n\n<p>A lot of leading brands have already joined the bandwagon, and have started using Instagram as a&nbsp;<strong>marketing platform to generate leads&nbsp;and&nbsp;grow their business.<\/strong> <\/p>\n\n\n\n<p>Trust me, you definitely wouldn&#8217;t want to miss out on promoting your business online as <a href=\"https:\/\/www.henryharvin.com\/digital-marketing-course\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> is considered to be very effective and only expected to grow in the coming years. You wouldn&#8217;t want to be left behind, right?<\/p>\n\n\n\n<p>Go ahead and implement these simple steps stated above and promote your business on Instagram effectively.<\/p>\n\n\n\n<p><em>Happy Instagramming!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recommended Reads:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.henryharvin.com\/blog\/digital-marketing-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Digital Marketing Books<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/digital-marketing-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Major Digital Marketing Modules<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/digital-marketing-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Digital Marketers In India<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/digital-marketing-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Digital Marketing Challenges in 2022<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/digital-marketing-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Highest Paying Digital Marketing Skills<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h4>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1629286100569\"><strong class=\"schema-faq-question\">Q1.  Is the Instagram Business Account free?<\/strong> <p class=\"schema-faq-answer\">Ans. Yes, the Instagram business account is totally free, so go ahead and create one.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1629286360813\"><strong class=\"schema-faq-question\">Q2. Is marketing on Instagram a good idea in 2022?<\/strong> <p class=\"schema-faq-answer\">Ans. Definitely, more and more small businesses are hugely benefiting from marketing their businesses on Instagram as it&#8217;s cost-effective and simple.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1629286362693\"><strong class=\"schema-faq-question\">Q3. How to start an Instagram Business Account?<\/strong> <p class=\"schema-faq-answer\">Ans. We have covered the exact steps on how to create a stunning Instagram business account. Scroll up and go through the steps we&#8217;ve mentioned in the blog post.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1629286364314\"><strong class=\"schema-faq-question\">Q4. What are the other types of digital marketing?<\/strong> <p class=\"schema-faq-answer\">Ans. Digital marketing is a way of advertising on the internet through various social media channels, search engines, blogs, websites, emails, apps, etc.<br\/><br\/>So, the other types of digital marketing would involve email marketing, social media marketing through Facebook, Twitter, etc to name a few. You can also try this <a href=\"https:\/\/www.henryharvin.com\/digital-marketing-coursehttps:\/\/www.henryharvin.com\/digital-marketing-course\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing course<\/a> provided by Henry Harvin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1629286368648\"><strong class=\"schema-faq-question\">Q5. Why should I use an Instagram Business Account?<\/strong> <p class=\"schema-faq-answer\">Ans. Instagram is the only social media platform that focuses heavily on photos and videos. People tend to believe more when they&#8217;re shown, not told. So, it&#8217;s an excellent platform to showcase your products.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26463ab elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"26463ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-866c3f2\" data-id=\"866c3f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2ecfd elementor-widget elementor-widget-html\" data-id=\"df2ecfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- event schema -->\n<script type=\"application\/ld+json\">{\n                    \"@context\": \"https:\/\/schema.org\",\n                    \"@type\": \"EducationEvent\",\n                    \"name\": \"Digital Marketing Course by Henry Harvin\u00ae \",\n                    \"description\": \"Grab the opportunity to become a Certified Advanced Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin\u00ae alumni and join a network of 3,00,000+ successful alumni worldwide.\",\n                    \"performer\": \"Henryharvin\",\n                    \"organizer\": {\n                        \"name\":\"Henryharvin\",\n                        \"url\":\"https:\/\/www.henryharvin.com\"\n                    },\n                    \"image\": \"https:\/\/sgp1.digitaloceanspaces.com\/hh-certificates\/images\/1617356345ezgif.com-gif-maker (9).webp\",\n                    \"eventAttendanceMode\": \"https:\/\/schema.org\/OnlineEventAttendanceMode\",\n                    \"eventStatus\": \"https:\/\/schema.org\/EventScheduled\",\n                    \"location\": {\"@type\": \"VirtualLocation\", \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\" },\n                    \"offers\": {\n                        \"@type\": \"AggregateOffer\",\n                        \"lowPrice\": \"499\",\n                        \"highPrice\": \"499\",\n                        \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\",\n                        \"availability\": \"https:\/\/schema.org\/InStock\",\n                        \"validFrom\": \"25 February 2023\",\n                        \"price\": \"499\",\n                        \"priceCurrency\": \"USD\"\n                    },\n                    \"startDate\": \"25 February 2023\",\n                    \"endDate\": \"2023-04-09\",\n                    \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\",\n                    \n                    \"duration\": \"40 Hours\"\n                }\n<\/script>\n<script type=\"application\/ld+json\">{\n                    \"@context\": \"https:\/\/schema.org\",\n                    \"@type\": \"EducationEvent\",\n                    \"name\": \"Digital Marketing Course by Henry Harvin\u00ae \",\n                    \"description\": \"Grab the opportunity to become a Certified Advanced Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin\u00ae alumni and join a network of 3,00,000+ successful alumni worldwide.\",\n                    \"performer\": \"Henryharvin\",\n                    \"organizer\": {\n                        \"name\":\"Henryharvin\",\n                        \"url\":\"https:\/\/www.henryharvin.com\"\n                    },\n                    \"image\": \"https:\/\/sgp1.digitaloceanspaces.com\/hh-certificates\/images\/1617356345ezgif.com-gif-maker (9).webp\",\n                    \"eventAttendanceMode\": \"https:\/\/schema.org\/OnlineEventAttendanceMode\",\n                    \"eventStatus\": \"https:\/\/schema.org\/EventScheduled\",\n                    \"location\": {\"@type\": \"VirtualLocation\", \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\" },\n                    \"offers\": {\n                        \"@type\": \"AggregateOffer\",\n                        \"lowPrice\": \"499\",\n                        \"highPrice\": \"499\",\n                        \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\",\n                        \"availability\": \"https:\/\/schema.org\/InStock\",\n                        \"validFrom\": \"1 March 2023\",\n                        \"price\": \"499\",\n                        \"priceCurrency\": \"USD\"\n                    },\n                    \"startDate\": \"1 March 2023\",\n                    \"endDate\": \"2023-04-19\",\n                    \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\",\n                    \n                    \"duration\": \"40 Hours\"\n                }\n<\/script>\n<script type=\"application\/ld+json\">{\n                    \"@context\": \"https:\/\/schema.org\",\n                    \"@type\": \"EducationEvent\",\n                    \"name\": \"Digital Marketing Course by Henry Harvin\u00ae \",\n                    \"description\": \"Grab the opportunity to become a Certified Advanced Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin\u00ae alumni and join a network of 3,00,000+ successful alumni worldwide.\",\n                    \"performer\": \"Henryharvin\",\n                    \"organizer\": {\n                        \"name\":\"Henryharvin\",\n                        \"url\":\"https:\/\/www.henryharvin.com\"\n                    },\n                    \"image\": \"https:\/\/sgp1.digitaloceanspaces.com\/hh-certificates\/images\/1617356345ezgif.com-gif-maker (9).webp\",\n                    \"eventAttendanceMode\": \"https:\/\/schema.org\/OnlineEventAttendanceMode\",\n                    \"eventStatus\": \"https:\/\/schema.org\/EventScheduled\",\n                    \"location\": {\"@type\": \"VirtualLocation\", \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\" },\n                    \"offers\": {\n                        \"@type\": \"AggregateOffer\",\n                        \"lowPrice\": \"499\",\n                        \"highPrice\": \"499\",\n                        \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\",\n                        \"availability\": \"https:\/\/schema.org\/InStock\",\n                        \"validFrom\": \"5 March 2023\",\n                        \"price\": \"499\",\n                        \"priceCurrency\": \"USD\"\n                    },\n                    \"startDate\": \"5 March 2023\",\n                    \"endDate\": \"2023-05-14\",\n                    \"url\": \"https:\/\/www.henryharvin.com\/digital-marketing-course\",\n                    \n                    \"duration\": \"40 Hours\"\n                }\n<\/script>\napps-fileview.texmex_20230223.01_p1\nschema code.txt\nDisplaying schema code.txt.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instagram is gaining more and more popularity every passing day and was ranked as the 4th most commonly used social&#8230;<\/p>\n","protected":false},"author":683,"featured_media":126122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","two_page_speed":[],"footnotes":""},"categories":[22078],"tags":[],"class_list":["post-52096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Business on Instagram: 7 Simple Steps (2026)<\/title>\n<meta name=\"description\" content=\"Learn everything you need to know to promote your business with a (free Instagram Business Account) using these 7 simple steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Business on Instagram: 7 Simple Steps (2026)\" \/>\n<meta property=\"og:description\" content=\"Learn everything you need to know to promote your business with a (free Instagram Business Account) using these 7 simple steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Henry Harvin Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-05T07:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T09:39:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/17105145\/pasted-image-0-2022-12-17T162132.988.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rithu V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@henryharvin_in\" \/>\n<meta name=\"twitter:site\" content=\"@henryharvin_in\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithu V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/\"},\"author\":{\"name\":\"Rithu V\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#\\\/schema\\\/person\\\/3acf488fcce398c9b082618959679e73\"},\"headline\":\"How to Promote Your Business on Instagram: 7 Simple Steps (2026)\",\"datePublished\":\"2023-12-05T07:05:00+00:00\",\"dateModified\":\"2026-06-04T09:39:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/\"},\"wordCount\":3767,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#\\\/schema\\\/person\\\/a86f96dfdfc6fa224445f6b651967094\"},\"image\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/17105145\\\/pasted-image-0-2022-12-17T162132.988.jpg\",\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/\",\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/\",\"name\":\"How to Promote Your Business on Instagram: 7 Simple Steps (2026)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/17105145\\\/pasted-image-0-2022-12-17T162132.988.jpg\",\"datePublished\":\"2023-12-05T07:05:00+00:00\",\"dateModified\":\"2026-06-04T09:39:38+00:00\",\"description\":\"Learn everything you need to know to promote your business with a (free Instagram Business Account) using these 7 simple steps.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286100569\"},{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286360813\"},{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286362693\"},{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286364314\"},{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286368648\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/17105145\\\/pasted-image-0-2022-12-17T162132.988.jpg\",\"contentUrl\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/17105145\\\/pasted-image-0-2022-12-17T162132.988.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/category\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Marketing\",\"item\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/category\\\/digital-marketing\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Promote Your Business on Instagram: 7 Simple Steps (2026)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/\",\"name\":\"Henry Harvin Blog\",\"description\":\"Latest Online Courses &amp; Certification Blogs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#\\\/schema\\\/person\\\/a86f96dfdfc6fa224445f6b651967094\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#\\\/schema\\\/person\\\/a86f96dfdfc6fa224445f6b651967094\",\"name\":\"George L V\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/19130846\\\/cropped-Henry-harvin-logo-1.png\",\"url\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/19130846\\\/cropped-Henry-harvin-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/19130846\\\/cropped-Henry-harvin-logo-1.png\",\"width\":445,\"height\":130,\"caption\":\"George L V\"},\"logo\":{\"@id\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/19130846\\\/cropped-Henry-harvin-logo-1.png\"},\"description\":\"George is an expert communicator. As a coordinator, senior language instructor, center head and a content writer the basic requirement at the DNA level was the same \u2013 effective communication. He discovered early in life that quality of communication makes the difference between great results and mediocre outcomes. And thus, he developed his first forte: focus on the listener and tailor the message accordingly. As he progressed in his career, he realized that the most compelling stories communicate through multi-sensory messaging - a powerful combination of visual, verbal, and intuitive content.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/#\\\/schema\\\/person\\\/3acf488fcce398c9b082618959679e73\",\"name\":\"Rithu V\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/26102019\\\/image-for-bio-150x150.jpg\",\"url\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/26102019\\\/image-for-bio-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/hh-certificates.sgp1.digitaloceanspaces.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/26102019\\\/image-for-bio-150x150.jpg\",\"caption\":\"Rithu V\"},\"description\":\"Rithu is a certified content writer who writes engaging content on topics related to Content Marketing, Entrepreneurship and Freelancing for EdTech Companies, Startups and Coaches. She is fairly knowledgeable about SEO, WordPress, HTML, CSS, and Content Marketing. Click here to connect with her on LinkedIn.\",\"sameAs\":[\"www.linkedin.com\\\/in\\\/chennai-freelance-content-marketing-writer\"],\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/author\\\/rithuvijayan96gmail-com\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286100569\",\"position\":1,\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286100569\",\"name\":\"Q1. Is the Instagram Business Account free?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ans. Yes, the Instagram business account is totally free, so go ahead and create one.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286360813\",\"position\":2,\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286360813\",\"name\":\"Q2. Is marketing on Instagram a good idea in 2022?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ans. Definitely, more and more small businesses are hugely benefiting from marketing their businesses on Instagram as it's cost-effective and simple.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286362693\",\"position\":3,\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286362693\",\"name\":\"Q3. How to start an Instagram Business Account?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ans. We have covered the exact steps on how to create a stunning Instagram business account. Scroll up and go through the steps we've mentioned in the blog post.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286364314\",\"position\":4,\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286364314\",\"name\":\"Q4. What are the other types of digital marketing?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ans. Digital marketing is a way of advertising on the internet through various social media channels, search engines, blogs, websites, emails, apps, etc.u003cbr \\\/u003eu003cbr \\\/u003eSo, the other types of digital marketing would involve email marketing, social media marketing through Facebook, Twitter, etc to name a few. You can also try this u003ca href=u0022https:\\\/\\\/www.henryharvin.com\\\/digital-marketing-coursehttps:\\\/\\\/www.henryharvin.com\\\/digital-marketing-courseu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003edigital marketing courseu003c\\\/au003e provided by Henry Harvin.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286368648\",\"position\":5,\"url\":\"https:\\\/\\\/www.henryharvin.com\\\/blog\\\/how-to-promote-your-business-on-instagram\\\/#faq-question-1629286368648\",\"name\":\"Q5. Why should I use an Instagram Business Account?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ans. Instagram is the only social media platform that focuses heavily on photos and videos. People tend to believe more when they're shown, not told. So, it's an excellent platform to showcase your products.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Promote Your Business on Instagram: 7 Simple Steps (2026)","description":"Learn everything you need to know to promote your business with a (free Instagram Business Account) using these 7 simple steps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/","og_locale":"en_US","og_type":"article","og_title":"How to Promote Your Business on Instagram: 7 Simple Steps (2026)","og_description":"Learn everything you need to know to promote your business with a (free Instagram Business Account) using these 7 simple steps.","og_url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/","og_site_name":"Henry Harvin Blog","article_published_time":"2023-12-05T07:05:00+00:00","article_modified_time":"2026-06-04T09:39:38+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/17105145\/pasted-image-0-2022-12-17T162132.988.jpg","type":"image\/jpeg"}],"author":"Rithu V","twitter_card":"summary_large_image","twitter_creator":"@henryharvin_in","twitter_site":"@henryharvin_in","twitter_misc":{"Written by":"Rithu V","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#article","isPartOf":{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/"},"author":{"name":"Rithu V","@id":"https:\/\/www.henryharvin.com\/blog\/#\/schema\/person\/3acf488fcce398c9b082618959679e73"},"headline":"How to Promote Your Business on Instagram: 7 Simple Steps (2026)","datePublished":"2023-12-05T07:05:00+00:00","dateModified":"2026-06-04T09:39:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/"},"wordCount":3767,"commentCount":4,"publisher":{"@id":"https:\/\/www.henryharvin.com\/blog\/#\/schema\/person\/a86f96dfdfc6fa224445f6b651967094"},"image":{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/17105145\/pasted-image-0-2022-12-17T162132.988.jpg","articleSection":["Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/","url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/","name":"How to Promote Your Business on Instagram: 7 Simple Steps (2026)","isPartOf":{"@id":"https:\/\/www.henryharvin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/17105145\/pasted-image-0-2022-12-17T162132.988.jpg","datePublished":"2023-12-05T07:05:00+00:00","dateModified":"2026-06-04T09:39:38+00:00","description":"Learn everything you need to know to promote your business with a (free Instagram Business Account) using these 7 simple steps.","breadcrumb":{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286100569"},{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286360813"},{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286362693"},{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286364314"},{"@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286368648"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#primaryimage","url":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/17105145\/pasted-image-0-2022-12-17T162132.988.jpg","contentUrl":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/17105145\/pasted-image-0-2022-12-17T162132.988.jpg","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.henryharvin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/www.henryharvin.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Social Media Marketing","item":"https:\/\/www.henryharvin.com\/blog\/category\/digital-marketing\/social-media-marketing\/"},{"@type":"ListItem","position":4,"name":"How to Promote Your Business on Instagram: 7 Simple Steps (2026)"}]},{"@type":"WebSite","@id":"https:\/\/www.henryharvin.com\/blog\/#website","url":"https:\/\/www.henryharvin.com\/blog\/","name":"Henry Harvin Blog","description":"Latest Online Courses &amp; Certification Blogs","publisher":{"@id":"https:\/\/www.henryharvin.com\/blog\/#\/schema\/person\/a86f96dfdfc6fa224445f6b651967094"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.henryharvin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.henryharvin.com\/blog\/#\/schema\/person\/a86f96dfdfc6fa224445f6b651967094","name":"George L V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2025\/01\/19130846\/cropped-Henry-harvin-logo-1.png","url":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2025\/01\/19130846\/cropped-Henry-harvin-logo-1.png","contentUrl":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2025\/01\/19130846\/cropped-Henry-harvin-logo-1.png","width":445,"height":130,"caption":"George L V"},"logo":{"@id":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2025\/01\/19130846\/cropped-Henry-harvin-logo-1.png"},"description":"George is an expert communicator. As a coordinator, senior language instructor, center head and a content writer the basic requirement at the DNA level was the same \u2013 effective communication. He discovered early in life that quality of communication makes the difference between great results and mediocre outcomes. And thus, he developed his first forte: focus on the listener and tailor the message accordingly. As he progressed in his career, he realized that the most compelling stories communicate through multi-sensory messaging - a powerful combination of visual, verbal, and intuitive content."},{"@type":"Person","@id":"https:\/\/www.henryharvin.com\/blog\/#\/schema\/person\/3acf488fcce398c9b082618959679e73","name":"Rithu V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/26102019\/image-for-bio-150x150.jpg","url":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/26102019\/image-for-bio-150x150.jpg","contentUrl":"https:\/\/hh-certificates.sgp1.digitaloceanspaces.com\/blog\/wp-content\/uploads\/2021\/08\/26102019\/image-for-bio-150x150.jpg","caption":"Rithu V"},"description":"Rithu is a certified content writer who writes engaging content on topics related to Content Marketing, Entrepreneurship and Freelancing for EdTech Companies, Startups and Coaches. She is fairly knowledgeable about SEO, WordPress, HTML, CSS, and Content Marketing. Click here to connect with her on LinkedIn.","sameAs":["www.linkedin.com\/in\/chennai-freelance-content-marketing-writer"],"url":"https:\/\/www.henryharvin.com\/blog\/author\/rithuvijayan96gmail-com\/"},{"@type":"Question","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286100569","position":1,"url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286100569","name":"Q1. Is the Instagram Business Account free?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ans. Yes, the Instagram business account is totally free, so go ahead and create one.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286360813","position":2,"url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286360813","name":"Q2. Is marketing on Instagram a good idea in 2022?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ans. Definitely, more and more small businesses are hugely benefiting from marketing their businesses on Instagram as it's cost-effective and simple.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286362693","position":3,"url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286362693","name":"Q3. How to start an Instagram Business Account?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ans. We have covered the exact steps on how to create a stunning Instagram business account. Scroll up and go through the steps we've mentioned in the blog post.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286364314","position":4,"url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286364314","name":"Q4. What are the other types of digital marketing?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ans. Digital marketing is a way of advertising on the internet through various social media channels, search engines, blogs, websites, emails, apps, etc.u003cbr \/u003eu003cbr \/u003eSo, the other types of digital marketing would involve email marketing, social media marketing through Facebook, Twitter, etc to name a few. You can also try this u003ca href=u0022https:\/\/www.henryharvin.com\/digital-marketing-coursehttps:\/\/www.henryharvin.com\/digital-marketing-courseu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003edigital marketing courseu003c\/au003e provided by Henry Harvin.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286368648","position":5,"url":"https:\/\/www.henryharvin.com\/blog\/how-to-promote-your-business-on-instagram\/#faq-question-1629286368648","name":"Q5. Why should I use an Instagram Business Account?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ans. Instagram is the only social media platform that focuses heavily on photos and videos. People tend to believe more when they're shown, not told. So, it's an excellent platform to showcase your products.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"views":2224,"_links":{"self":[{"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/posts\/52096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/users\/683"}],"replies":[{"embeddable":true,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/comments?post=52096"}],"version-history":[{"count":2,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/posts\/52096\/revisions"}],"predecessor-version":[{"id":774521,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/posts\/52096\/revisions\/774521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/media\/126122"}],"wp:attachment":[{"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/media?parent=52096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/categories?post=52096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.henryharvin.com\/blog\/wp-json\/wp\/v2\/tags?post=52096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}