{"id":17370,"date":"2020-08-14T18:55:11","date_gmt":"2020-08-14T18:55:11","guid":{"rendered":"https:\/\/www.henryharvin.com\/blog\/?p=17370"},"modified":"2023-04-08T13:44:03","modified_gmt":"2023-04-08T13:44:03","slug":"rules-for-persuasive-technical-writing","status":"publish","type":"post","link":"https:\/\/www.henryharvin.com\/blog\/rules-for-persuasive-technical-writing\/","title":{"rendered":"Rules For Writing Persuasive Technical Content"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Rules For Writing Persuasive technical&nbsp; Content<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-persuasive-technical-content-writing\"><strong>What is Persuasive Technical content Writing?<\/strong><\/h2>\n\n\n\n<figure>\n<iframe title=\"PG Technical Writing Course in Mumbai | Best Technical Writing Training | Henry Harvin Mumbai\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Lij784NOI-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To convince people to hire you to do a project and to reassure them that the project is going well you need Persuasive technical content writing skills.<\/p>\n\n\n\n<p>Persuasive technical content writing is the most effective writing.<\/p>\n\n\n\n<p>It strongly influences the reader\u2019s mind.<\/p>\n\n\n\n<p>Also, it persuades the reader of the writer\u2019s competence, professionalism, and intelligence.<\/p>\n\n\n\n<p>A document with persuasive technical content has the clarity of meeting the need of the reader<\/p>\n\n\n\n<p>Moreover, it helps the reader to access information as and when required<\/p>\n\n\n\n<p>The functional goal of technical content is to help your audience use your product successfully.<\/p>\n\n\n\n<p>Technical content has persuasive objectives, for example, describing additional features available in a more expensive product.<\/p>\n\n\n\n<p>Hence, encouraging them to buy the higher version.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-elements-of-persuasive-technical-content-writing\"><strong>Elements of Persuasive technical content writing<\/strong><\/h3>\n\n\n\n<p>To present an effective, convincing and persuasive argument, you need to firstly, appeal t the emotions, secondly, the logic of your reader or audience.<\/p>\n\n\n\n<p>You must also be convinced about your trustworthy source of information.<\/p>\n\n\n\n<p>At the same time, be mindful of your word choice and tone while presenting your persuasive argument.<\/p>\n\n\n\n<p>Also, you must ensure that your persuasive argument is constructive.<\/p>\n\n\n\n<p>Also, it conveys the appropriate tone, message and purpose that you intend to convey.<\/p>\n\n\n\n<p>Some view persuasion is not a legitimate tool for technical communication.<\/p>\n\n\n\n<p>&nbsp;According to them, technical writing is supposed to be \u201cscientific,\u201d \u201cobjective,\u201d \u201cneutral.\u201d<\/p>\n\n\n\n<p>P<strong>roposals, progress reports, resumes, application letters, and complain letters <\/strong>are instances of technical writing as they convey technical information.<\/p>\n\n\n\n<p>Therefore persuasion is an important tool in technical writing.<\/p>\n\n\n\n<p>For effective persuasive technical content writing you must consider following these vital elements:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ethos-appeal-to-credibility-authority\"><strong>Ethos- Appeal to Credibility\/ Authority:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>It is very important to establish your credibility, expertise or authority while making your argument.<\/li><li>The skills, knowledge and experience that you possess.<\/li><li>Your role in the organization<\/li><li>&nbsp;why must the reader trust you as a reliable, knowledgeable, authoritative and ethical source of information.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pathos-appeal-to-emotion-interest-values\"><strong>Pathos- Appeal to emotion\/ Interest? Values:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>It is very important to emotionally connect with the reader.<\/li><li>Also, the reader must feel good about your project.<\/li><li>Please ensure, the reader is convinced that your project proposal will benefit them.<\/li><li>It is important to evoke emotions so that the reader feels a sense of pride to be associated with your project.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-logos-appeal-to-logical-reasoning\"><strong>Logos- Appeal to logical reasoning:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>You must base your argument in logic, reason, evidence.<\/li><li>Provide facts and data on which your argument is based.<\/li><li>Evidence-based arguments are the strongest.<\/li><li>Also, Government organizations and similar companies prefer evidence-based decisions.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kairos-appeal-to-timelines-appropriateness\"><strong>Kairos- Appeal to timelines\/Appropriateness:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Appropriate Timing is the essence of any argument.<\/li><li>It is important to note what is relevant in the current times and scenario<\/li><li>What is in and what\u2019s not.<\/li><li>The right time to initiate or broach a topic, initiate a proposal<\/li><li>Not to miss the appropriate tone, decorum, and level of formality in a particular situation.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stylistic-appeal-for-writing-persuasive-technical-content\"><strong>Stylistic Appeal for writing persuasive technical content<\/strong><\/h4>\n\n\n\n<p>Use of language and visual effects to increase the persuasive impact<\/p>\n\n\n\n<p>A glossy, fancy design your a resume can have a positive impact as much as the content will have.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-toulmin-approach-to-persuasion\"><strong>Toulmin approach to persuasion<\/strong><\/h4>\n\n\n\n<p>You must have come across the Toulmin approach In rhetoric and composition studies.<\/p>\n\n\n\n<p>It involves claims, grounds, warrant, backing, and rebuttal.<\/p>\n\n\n\n<p>Most useful elements of the Toulmin approach are rebuttal and concession.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-rebuttal\"><strong>Rebuttal<\/strong><\/h4>\n\n\n\n<p>You directly address counter-arguments that your persuasive opponent may bring up.<\/p>\n\n\n\n<p>Demonstrate how wrong they are.<\/p>\n\n\n\n<p>Stimulate a back and forth debate-style argumentative process<\/p>\n\n\n\n<p>Imagine your opponents counter-arguments<\/p>\n\n\n\n<p>Finally, Frame your rebuttal accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-counter-argument\"><strong>Counter-argument<\/strong><\/h4>\n\n\n\n<p>Persuasion can be structured completely around tearing down the opponent\u2019s argument.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-concession\"><strong>Concession<\/strong><\/h4>\n\n\n\n<p>In a concession, you acknowledge that the opposing arguments have some validity.<\/p>\n\n\n\n<p>Furthermore, You  explain how they do not damage your overall argument.<\/p>\n\n\n\n<p>Besides, Concessions also build a personal appeal and make you seem more open-minded.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-synthesis-a-middle-ground-where-the-two-opposing-parties-drop-their-weapons-and-agree\"><strong>Synthesis- a middle ground where the two opposing parties drop their weapons and agree.<\/strong><\/h4>\n\n\n\n<p>As per modern rhetoricians, writers must not view the persuasive process as a win-lose, all-out war.<\/p>\n\n\n\n<p>Especially when people are entrenched, they shut out the argument on the other side.<\/p>\n\n\n\n<p>Such rigidity prevents us from resolving the issues.<\/p>\n\n\n\n<p>The process of counter-argument, rebuttal, and concession must be sincere.<\/p>\n\n\n\n<p>Also, it must continue until all parties reach synthesis.<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"447\" src=\"\"><\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/www.henryharvin.com\/blog\/wp-content\/uploads\/2020\/08\/Rhetorical-Appeals-Flow-Chart-1024x734.png\" alt=\"Rhetorical-appeal-Flow-Chart\" width=\"662\" height=\"474\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-some-fundamental-rules-of-writing-persuasive-technical-content\">Some fundamental rules of writing<strong> persuasive technical content<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-select-your-topic-and-approach\"><strong>Select your topic and approach<\/strong><\/h4>\n\n\n\n<p>Think of the main issue of the day- GLobal warming, alternate fuels, zero population growth, cloning etc.<\/p>\n\n\n\n<p>These topics have multiple issues that are hotly debated.<\/p>\n\n\n\n<p>Also, these topics have a technical side that challenges your skills as a technical writer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-define-each-of-your-argument\"><strong>Define each of your argument.<\/strong><\/h4>\n\n\n\n<p>Plan how will you support your argument.<\/p>\n\n\n\n<p>Prove each logical argument, using facts, data reasoning and examples.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-consider-personal-appeal\"><strong>Consider personal appeal<\/strong><\/h4>\n\n\n\n<p>Likewise, personal appeal also does not have a logical relevance to an argument.<\/p>\n\n\n\n<p>By using personal appeal you build readers confidence in you as a knowledgeable and reliable.<\/p>\n\n\n\n<p>Citing years of experience, education and accomplishments are an example of building personal appeal<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-consider-emotional-appeal\"><strong>Consider Emotional appeal <\/strong><\/h4>\n\n\n\n<p>Emotional appeal captures at best reader\u2019s attention and gets them to care about the issue.<\/p>\n\n\n\n<p>At worst emotional appeal can arouse strong emotions such as fear and anger that can prevent the reader from thinking clearly about the issue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-address-counter-arguments\"><strong>Address counter- arguments<\/strong><\/h4>\n\n\n\n<p>Be prepared to counter-arguments, the objections that are raised must be discussed.<\/p>\n\n\n\n<p>Show how their counter-argument is irrelevant to your main point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-one-must-follow-these-rules-of-writing-effective-persuasive-technical-content\">One must follow these Rules of <strong>writing effective persuasive technical content-<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-avoid-using-ad-speak\"><strong>Avoid using Ad- speak<\/strong><\/h4>\n\n\n\n<p>While communicating in a professional context we must avoid using language used in advertisements.<\/p>\n\n\n\n<p>Though it sounds convincing but must be avoided as it leads to<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Emotional Manipulation<\/li><li>Logical fallacies<\/li><li>Exaggerations<\/li><li>False claims<\/li><li>Incomplete or cherry-picked data<\/li><li>Hyperbole<\/li><\/ul>\n\n\n\n<p>As a professional writer, one must develop a sense of social obligation to be trusted.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-avoid-using-sensational-marketing-language\"><strong>Avoid using sensational marketing language <\/strong><\/h4>\n\n\n\n<p>Use quantifiable measurable descriptions and objective language.<\/p>\n\n\n\n<p>Avoid using descriptions like awesomeness, fantastic-ness, extraordinariness or incredible as they cannot be measured.<\/p>\n\n\n\n<p>Instead use measurable terms like efficiency, effectiveness, popularity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-communicating-ethically\"><strong>Communicating Ethically<\/strong><\/h4>\n\n\n\n<p>When it comes to professional writing, It is very critical to communicate ethically.<\/p>\n\n\n\n<p>By communicating ethically you demonstrate respect for your reader, your organization, your culture and your context.<\/p>\n\n\n\n<p>Ethical communication involves accountability, responsibility, integrity, and values.<\/p>\n\n\n\n<p>You foster fairness, trust and credibility through honesty.<\/p>\n\n\n\n<p>If you do not practice ethical communication, you could damage your reputation, face loss of work, lawsuits, criminal charges etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understanding-the-audience-s-aspect\"><strong>Understanding the audience\u2019s aspect <\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-analyzing-the-reader-s-need-can-help-writers\"><strong>Analyzing the reader\u2019s need can help writers<\/strong><\/h4>\n\n\n\n<p>A professional writer will analyse his reader and his needs and write accordingly<\/p>\n\n\n\n<p>For instance, if the reader is busy the writer can put the most relevant information first<\/p>\n\n\n\n<p>A busy reader would also want his headings and subheading to access the information easily and quickly.<\/p>\n\n\n\n<p>If the reader is hostile the writer can use positive language to create a feeling of goodwill in the reader.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-understanding-alliteracy\"><strong>Understanding Alliteracy <\/strong><\/h4>\n\n\n\n<p>Most readers these days can read but choose not to.<\/p>\n\n\n\n<p>Understanding alliteracy the writer can create a document that enhances the reading process<\/p>\n\n\n\n<p>Makes it easy for the reader to get the information they need quickly and easily.<\/p>\n\n\n\n<p>Apart from alliterating readers also do not read the document to the end in one sitting.<\/p>\n\n\n\n<p>The writer can aim to create a useful document that helps the reader to access information in one go.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-create-a-buy-in\"><strong>Create a \u201cbuy-in\u201d<\/strong><\/h4>\n\n\n\n<p>While writing persuasive technical content, readers must be persuaded to buy into the writer\u2019s argument, point or purpose.<\/p>\n\n\n\n<p>One way to create buy-in is <strong>\u201cidentification\u201d<\/strong><\/p>\n\n\n\n<p>Identification can be created by organizing the document in such a manner that it meets the reader\u2019s needs, use.<\/p>\n\n\n\n<p>However, identification is the idea of making the reader trust that the writer has the readers best interest at heart.<\/p>\n\n\n\n<p>The aim is to generate a well -written, easy to read and understand the document.<\/p>\n\n\n\n<p>Moreover, it must be done with an effort to create a good impression.<\/p>\n\n\n\n<p>At the same time persuade our reader to buy into our argument.<\/p>\n\n\n\n<p>Writers must ensure that the reader can comprehend and use the information, the way they need.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/www.henryharvin.com\/blog\/wp-content\/uploads\/2020\/08\/th-3-1.jpg\" alt=\"Elements of persuasion\" width=\"316\" height=\"422\" \/><\/figure>\n\n\n\n<p><strong>Identify the purpose of writing persuasive technical content<\/strong><\/p>\n\n\n\n<p>Writers must have clarity about the purpose of their document.<\/p>\n\n\n\n<p>You want your audience to make a decision?<\/p>\n\n\n\n<p>You want your audience to take some action?<\/p>\n\n\n\n<p>Or you want to pass the document to explain an idea?<\/p>\n\n\n\n<p>Effective writers must articulate the goal of their document.<\/p>\n\n\n\n<p>without a goal they will not be able to write a useful document for the reader.<\/p>\n\n\n\n<p>And the reader  would not be able to accomplish their goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analysing-persuasive-language-is-very-important-for-writing-persuasive-technical-content\"><strong>Analysing persuasive language is very important for writing persuasive technical content<\/strong><\/h3>\n\n\n\n<p>Here are some rules of writing persuasive content-<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-identifying-the-contention\"><strong>Identifying the contention<\/strong><\/h4>\n\n\n\n<p>The contention is another word for point of view.<\/p>\n\n\n\n<p>What the writer believes, starting the sentence with that word can help you understand writers contention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-identifying-tone\"><strong>Identifying Tone<\/strong><\/h4>\n\n\n\n<p>Tone refers to the general feeling of the piece of writing.<\/p>\n\n\n\n<p>The tone could be-<\/p>\n\n\n\n<p>Logical: rational, reasonable, analytical, cogent<\/p>\n\n\n\n<p>Neutral: impartial, balanced, objective, unbiased<\/p>\n\n\n\n<p>Informed: Knowledgeable, well-read<\/p>\n\n\n\n<p>Passionate: emotional, emotive,ardent,vehement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rules-of-writing-persuasive-technical-content-practical-techniques\"><strong>Rules <\/strong>of writing<strong> persuasive&nbsp; technical content- Practical techniques<\/strong><\/h3>\n\n\n\n<p>To ensure that your persuasive technical, skills are effective writers must imbibe the following practical techniques.<\/p>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.henryharvin.com\/blog\/wp-content\/uploads\/2020\/08\/e1788cd340923dc36edd241b60043ddb-persuasive-writing-techniques-teacher-sites.jpg\" alt=\"Practical techniques of persuasive technical writing\" width=\"596\" height=\"795\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-avoid-redundancy-and-excessive-verbiage\"><strong>Avoid redundancy and excessive verbiage:<\/strong><\/h4>\n\n\n\n<p>It is very important to understand how much is too much.<\/p>\n\n\n\n<p>Keep your content simple and clear<\/p>\n\n\n\n<p>Excessive verbiage can make the readers task hard to comprehend the purpose.<\/p>\n\n\n\n<p>Avoid adding too much information as it shows that the writer has not analyzed the reader<strong> <\/strong>well<strong>.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-exclude-pronouns-with-no-noun-referent\"><strong>Exclude pronouns with no noun referent<\/strong><\/h4>\n\n\n\n<p>To make it easy for the reader you must create a flow in your writing.<\/p>\n\n\n\n<p>That can be done by eliminating pronouns that have no noun referent.<\/p>\n\n\n\n<p>Do not start sentences and phrases with the pronoun, It makes it hard for the reader to get information.<\/p>\n\n\n\n<p>Readers Pay the closest attention to what comes first and last in the sentence.<\/p>\n\n\n\n<p>Remove unnecessary pronouns at the beginning of the sentence else your content will look cloudy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-avoid-changing-verbs-into-nouns\"><strong>Avoid changing verbs into nouns<\/strong><\/h4>\n\n\n\n<p>Changing verbs into nouns can make your sentence unnecessarily wordy.<\/p>\n\n\n\n<p>Also changing a strong verb into a noun makes us relay on weak verbs.<\/p>\n\n\n\n<p>Frame emphatic sentences by using vibrant verbs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-adjectives-describing-words-make-the-reader-feel-a-particular-way-about-the-issue\"><strong>Adjectives:<\/strong>&nbsp; describing words make the reader feel a particular way about the issue.<\/h4>\n\n\n\n<p>Adverbs: Adverbs modify adjectives or verbs.<\/p>\n\n\n\n<p>Like adjectives they are used to make the reader feel in a particular way about an issue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-alliteration-the-repetition-of-words-starting-with-the-same-is-done-to-emphasise-on-a-particular-issue\"><strong>Alliteration: T<\/strong>he repetition of words starting with the same is done to emphasise on a particular issue.<\/h4>\n\n\n\n<p><strong>Anecdotes:<\/strong> short, personal stories that help illustrate a point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-appeals\"><strong>Appeals<\/strong>: <\/h4>\n\n\n\n<p>writers often appeal to different emotions.<\/p>\n\n\n\n<p>It is important to appeal to the reader\u2019s sense of fairness, justice or patriotism.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-colloquial-or-everyday-language\">Colloquial or everyday language:<\/h4>\n\n\n\n<p> Writers often use everyday language to connect with their reader and also make themselves seem down- to earth<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cliches\"><strong>Cliches<\/strong>: <\/h4>\n\n\n\n<p>Although it is recommended that cliches ( overused expression) should be avoided.<\/p>\n\n\n\n<p>Cliches also allow the writer to express an idea to their readers quickly.<\/p>\n\n\n\n<p>Some examples are-<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>All is well that ends well<\/li><li>Absence makes the heart grow fonder<\/li><li>&nbsp;Time will tell<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-connotations\"><strong>Connotations:<\/strong><\/h4>\n\n\n\n<p><strong> <\/strong>All words have connotations or associations.<\/p>\n\n\n\n<p>Connotations could be negative or positive.<\/p>\n\n\n\n<p>Some words may have the same literal meaning but different connotations.<\/p>\n\n\n\n<p>While writing an argument choose your words very carefully and also how they would impact the reader.<\/p>\n\n\n\n<p>For example, The word thin would mean, slender, slim, lanky, anorexic, skinny, gangly, undernourished.<\/p>\n\n\n\n<p>If someone was describing your body you would prefer being called slim or slender rather than lanky or anorexic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-emotive-words\"><strong>Emotive words:<\/strong><\/h4>\n\n\n\n<p> Using emotive words in persuasive technical writing can provoke an emotional reaction from the audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-exaggeration\"><strong>Exaggeration:<\/strong><\/h4>\n\n\n\n<p> By exaggerating or overstating something in persuasive technical content, writers can help persuade the readers to understand their point of view.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-evidence\"><strong>Evidence:<\/strong><\/h4>\n\n\n\n<p><strong> <\/strong>Evidence in the form of facts, figures, data, graphs, and quotes are crucial for writers to support their purpose or argument.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-expert-opinion\"><strong>Expert opinion:<\/strong> <\/h4>\n\n\n\n<p>Since persuasive technical content writing is all about convincing your reader, using the opinion of experts works as a useful tool.<\/p>\n\n\n\n<p><strong>Inclusive language<\/strong>: Using words like \u2018we\u2019 or \u2018us\u2019 often help to get the reader on board or onside.<\/p>\n\n\n\n<p><strong>Imagery:<\/strong> Creating an image in the reader\u2019s mind through descriptive writing, is a powerful persuasive technical writing technique.<\/p>\n\n\n\n<p><strong>Logic: <\/strong>A logical and wells structured argument can be very persuasive.<\/p>\n\n\n\n<p><strong>Metaphor<\/strong>:<\/p>\n\n\n\n<p> Metaphor is used when something is described as another to create a comparison.<\/p>\n\n\n\n<p>Example- It is raining cats and dogs is used to express the extent of rain.<\/p>\n\n\n\n<p>Life is a journey, where life is compared to a journey.<\/p>\n\n\n\n<p><strong>Pun<\/strong>: It is a form of wordplay that exploits multiple meanings of a term used to create a humorous or rhetorical effect.<\/p>\n\n\n\n<p>This play on words often relies on homophones, homonyms or rhymes.<\/p>\n\n\n\n<p><strong>Repetition <\/strong>is again a powerful tool used to reinforce your idea or argument in persuasive technical writing.<\/p>\n\n\n\n<p><strong>Rhetorical question: <\/strong>Framing questions where the answer is very obvious helps the reader reach a particular conclusion.<\/p>\n\n\n\n<p><strong>Tone:<\/strong> It is important to analyse the tone.<\/p>\n\n\n\n<p>It is the  overall feeling your document conveys.<\/p>\n\n\n\n<p>Is it passionate? Reasonable? Logical? Sarcastic? Or Funny?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reading-and-annotating\"><strong>Reading And Annotating<\/strong><\/h3>\n\n\n\n<p>It is very important to read the text carefully and annotate it by identifying:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contention<\/li><li>Tone<\/li><li>Audience<\/li><li>Arguments<\/li><li>Language<\/li><li>Persuasive Devices<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fatcat\"><strong>FATCAT<\/strong><\/h4>\n\n\n\n<p>You must pay attention to what needs to be included in the introduction to an argument analysis essay.<\/p>\n\n\n\n<p>The acronym FATCAT will help you remember that.<\/p>\n\n\n\n<p><strong>Form<\/strong>-What is the form of writing? An opinion piece? Letter to the editor? Speech?<\/p>\n\n\n\n<p><strong>Author<\/strong>&#8211; Who has written the piece and his involvement?<\/p>\n\n\n\n<p><strong>Contention<\/strong>-Writer\u2019s point of view.<\/p>\n\n\n\n<p><strong>Audience<\/strong>&#8211; Who is the write up intended for?<\/p>\n\n\n\n<p><strong>Tone-<\/strong> What is the tone that the writer has adapted?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-body-paragraph-of-the-persuasive-technical-content\"><strong>Body Paragraph of the persuasive technical content<\/strong><\/h4>\n\n\n\n<p>In the body paragraph:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> you must identify the argument, <\/li><li> discuss the persuasive techniques that the writer has used to support the argument.<\/li><li> make reference to how different techniques make the reader feel or react.<\/li><\/ul>\n\n\n\n<p>Use the acronym <strong>AAPEE <\/strong>while writing an argument analysis essay.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Argumen<\/strong>t- identify the argument<\/li><li><strong>Analysis<\/strong>&#8211; analyse the writer\u2019s argument<\/li><li><strong>Persuasive technique<\/strong>&#8211; Identify the persuasive technique used to make the argument.<\/li><li><strong>Exampl<\/strong>e-give example of the technique.<\/li><li><strong>Effect<\/strong>&#8211; Explain its effect on the audience.<\/li><\/ul>\n\n\n\n<p>You can use the PEE part repetitively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-writing-a-conclusion-of-the-persuasive-technical-content\"><strong>Writing a conclusion of the persuasive technical content<\/strong><\/h4>\n\n\n\n<p>Discuss the final argument and why did the writer choose to end the article that way.<\/p>\n\n\n\n<p>The last paragraph is the final plea to the reader.<\/p>\n\n\n\n<p>A call to action or a dramatic statement must linger on their mind.<\/p>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.henryharvin.com\/blog\/wp-content\/uploads\/2020\/08\/Persuasion-Map-1.png\" alt=\"Persuasion Map\" width=\"530\" height=\"658\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-persuasion-tools-model\"><a href=\"https:\/\/www.mindtools.com\/pages\/article\/newCS_80.htm\"><strong>The Persuasion Tools Model<\/strong><\/a><strong><\/strong><\/h3>\n\n\n\n<p>Andrea Reynolds developed the Persuasion Tools model.<\/p>\n\n\n\n<p>The model is based on work by psychologist Kenneth Berrien that links negotiation and persuasion style to <strong>emotional Intelligence (EI)<\/strong><\/p>\n\n\n\n<p>This model helps you find the best negotiation approach to use, based on your level of <strong>intuition and influencing capabilities.<\/strong><\/p>\n\n\n\n<p>This model not only helps you develop your persuasion and influencing skills but also and make you a better negotiator.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/www.henryharvin.com\/blog\/wp-content\/uploads\/2020\/08\/th-4.jpg\" alt=\"The persuasion tools model\" \/><\/figure>\n\n\n\n<p>The horizontal axis represents influencing, that is your overall persuasion capability.<\/p>\n\n\n\n<p>The vertical axis represents your level of intuition required while using certain negotiating style.<\/p>\n\n\n\n<p>The quadrants highlight negotiation approaches that work best for you as per your intuition and influencing skills.<\/p>\n\n\n\n<p>These approaches are- emotion, logic, bargaining and compromise.<\/p>\n\n\n\n<p>For example, if you have low intuition level but good influencing skills the best-suited approach for you would be logical.<\/p>\n\n\n\n<p>However, if you are low on intuition and poor influencing skills then the best approach for you would be compromised<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-negotiating-styles\"><strong>Negotiating Styles:<\/strong><\/h4>\n\n\n\n<p><strong>Emotion- <\/strong>You need a high level of intuition and good influencing skills to understand the emotions and sentiments of people you are negotiating with.<\/p>\n\n\n\n<p>Therefore you must use emotion effectively.<\/p>\n\n\n\n<p><strong>Logic<\/strong>&#8211; If you are low on intuition but high influencing skills you must use facts and data.<\/p>\n\n\n\n<p><strong>Bargaining<\/strong>&#8211; It is the most popular style of negotiation.<\/p>\n\n\n\n<p>To bargain effectively you may not have high influencing skills but you need to have a higher level of intuition.<\/p>\n\n\n\n<p>Moreover, the timing of bargain has to be right otherwise it can be costly.<\/p>\n\n\n\n<p>For instance, if you get into bargaining too soon into a&nbsp; negotiation.<\/p>\n\n\n\n<p><strong>Compromise<\/strong>&#8211; This is the least powerful negotiating style and the only resort for less-skilled negotiators.<\/p>\n\n\n\n<p>The Persuasion Tools Model helps you identify which negotiation approach.<\/p>\n\n\n\n<p>It works best for you by matching your level of intuition and influencing skills.<\/p>\n\n\n\n<p>Also, these tools will surely help you improvise your chance of positive outcome in your negotiations.<\/p>\n\n\n\n<p>I am positive that following and incorporating above all rules of writing persuasive technical content-&nbsp; The elements, The appeal, The correct persuasive language, also, The tools and bringing them into practice will certainly help you write effectively.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Recommended Reads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.henryharvin.com\/blog\/technical-writing-course-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technical Writing Course in India<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/technical-writing-course-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technical Writing Course Online<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/content-writing-courses-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Writing Courses in India<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/content-writing-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Writing Courses Online<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/creative-writing-courses-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Writing Courses in India<\/a><\/li><li><a href=\"https:\/\/www.henryharvin.com\/blog\/online-creative-writing-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Writing Courses Online<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rules For Writing Persuasive technical&nbsp; Content What is Persuasive Technical content Writing? To convince people to hire you to do&#8230;<\/p>\n","protected":false},"author":216,"featured_media":157478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","two_page_speed":[],"footnotes":""},"categories":[18551],"tags":[14321,664],"class_list":["post-17370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-writing","tag-persuasive-technical-content","tag-technical-content-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rules For Writing Persuasive Technical Content<\/title>\n<meta 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