Are you looking for a reliable source of income? Do you want to make a successful career in content writing? Are you searching for a few golden tips on starting as a content writer? Do you want to know how to prepare engaging and attractive contents? Here are all the answers you are looking for.
Digital content writing has been one of the major factors responsible for the huge digital revolution. It is not only proving a critical aspect of online businesses, but it is also emerging as a wonderful career option, especially for youngsters.
You can hear a lot of tips on writing from different experts and specialists, but content writing is an entirely different cup of tea. It is an altogether different thing than the day to day writing. You can’t necessarily become a good content writer if you can maintain your subject notes or your personal diary. There is more to it!
You need to learn a few more things than your proficiency in a language or your writing skills. You need to get familiar with a few golden rules of content writing; otherwise, you will be like moving without a fixed direction unless you opt for a useful content writing course.
So, what are the tricks to become a good content writer? How to put your first steps in the right direction? What are some minor things you need to keep in mind? What grammar rules you need to follow, and what you need to ignore?
No need to scratch your head if you also have these questions in your mind. All you need to do is to go through this detailed guide on how to start your career in content writing. So, let’s find out more:
- Know a couple of things about SEO!
Relax! That’s not as complex as it usually sounds.
In the beginning, search engine optimization (SEO) may sound a little complicated thing for you. Yes, there is a lot of importance of SEO when it comes to digital content writing. You can say a lot of different things rely heavily on content writing. But you don’t need to go mad after hearing about this.
Search engine optimization is nothing more than a strategy of drafting digital contents that are optimized for search engines. Proper keywords usage and placement within the contents, writing simple yet attractive sentences, writing plagiarism-free contents are a few basic aspects of SEO.
You can say, SEO is a simple yet very important technique of making contents as digitally optimized as possible. Once you start working on content writing, you will get to know more about SEO.
- You must write for scanners, not readers:
Most of the new writers think internet users read the whole content on the websites. That’s one of the biggest misconceptions! Nowadays, you will find scanners, more than readers. Here is more on it.
If we believe a few studies, most of the internet visitors approach the contents in an F pattern. Attributes like the whole representation of the content, grammar and syntax etc. remain equally important, but you must need to outline your content according to your readers’ interest.
And what readers like the most?
If we break the “F-pattern” into different parts, the readers “scan”, not read the accentuated parts of the content. What does that mean?
There are a few highlighted parts of the content, i.e. headings, sub-headings, in-between bold lines, and a few starting words of the paragraphs. According to the “F-pattern”, you need to place critical information about the contents correctly so that you can easily attract your readers.
Try to place the keywords correctly. Use them at the beginning of paragraphs. Highlight the important phrases of the contents. Use bullets and similar tools to grab the attention of your readers. Otherwise, your content is nothing more than a mix-up of a lot of words.
- Do proper research on what you write:
Your content must be informative enough so that you can get a decent number of readers. And for that, you need to do proper research. You can’t write something wrong; you can’t put a false or misleading fact in your content. Otherwise, you can’t get a strong audience base.
Put some extra efforts in research. Google everything about you are going to write so that your content is informative enough for your audience. In short, never ignore the importance of research if you want to move in the right direction.
- Build a unique writing style:
There are millions of people trying their fates in content writing. But why do you see only a few of them tasting the success?
Your unique writing style matters a lot. Yes, you can follow various writers for learning purposes. Picking something important from different writers’ books of tricks is undoubtedly great. But when it comes to the writing style, you have to develop one of your own.
Your writing style is going to be the key to your content writing career. It will keep you stand-out from others.
So, find out your unique identity by developing a unique writing style.
- Develop a few different writing styles:
Once you find your own, unique writing style, you should now focus on developing a few more writing styles.
If you want to work on different niches, you will have to develop more than one writing style.
Developing different writing styles will always keep you in better space. You will feel very confident about working on various niches. It will keep you stand out from the crowd of writers.
Prepare yourself to work on all types of content like articles, blogs, advertisements, essays, and web pages etc. You can master different kinds of contents only by improving and expanding your writing styles.
- Start with working on a specific niche:
You have to do it even before starting to write contents. What’s your area of interest? What do you like the most? Which niche is suited to your writing skills and style? You have to ask these questions to yourself.
Starting with a specific niche is always helpful. Yes, you can think about working on more than one niches, but at the beginning, expertizing on a specific niche will help you to move in the right direction.
Find out your interest. Like you are comfortable in writing technical contents, or you want to work on medical writings, you are good at working on traveling writings or anything like that.
Once you are good at a particular niche, you can always try and learn to work on some others.
- Focus on writing short, engaging and straightforward paragraphs:
Content writing is about keeping your writers engaged; and for that, your content needs to be as simple as possible.
You are writing for a general audience. There are a lot of different types of readers. If you want to build a strong base, keep your content simple yet engaged. Use very simple and familiar words. Don’t force your readers to consult different dictionaries. Keep it simple, bold and engaged.
Most of the readers like three to five-line paragraphs. So, add short paragraphs with simple synonyms so that your readers can finish them quickly and can move on to read the next paragraphs.
- Keep your content up to the mark with information:
There is no way you can annoy your readers with unwanted or misleading discussion.
The whole content you are writing must be around your heading and subheading. Not a single paragraph should be out of the topic. Give some statistical and graphical proofs if necessary. But don’t mislead your readers with unnecessary discussion.
For example, your topic is about stock marketing. Why on earth will you try to discuss medical science or engineering or anything for that matter?
Keep your content centred at the topic and subtopics.
Checking on a few tips to write impressive web content can be highly helpful.
- Give your readers what they want:
Knowing and understanding your audience can go a long way.
An internet user visits a website for a reason. He looks for some specific information. You have to ensure you are giving your readers what they are looking for. As we have discussed earlier, your content must be informative enough; otherwise, you will start losing your audience even before having some.
Provide the required information on particular topics in the best possible way. There is no need for making your content lengthy with unnecessary discussions. Give importance to the information over word-count. Add as many relevant points as possible.
If you want to build a strong audience base, provide them with the contents that are complete from every aspect.
- Don’t use complicated synonyms:
You are writing content for your readers, not writing a language examination. So, use simple words only.
Try to keep your content around more-commonly used words so that your readers can understand them easily. There are dozens of synonyms for each word, but your aim should be to use the simplest of them.
For example, if you want to discuss a brand offering affordable clothes. You have to underline the cheap yet quality clothes from the brand. What would be easy for you as well as your readers? Using some common words like “inexpensive” and “economical”, or putting some hard to understand terms like “modestly priced clothes” and “cost next to nothing” etc.?
Using simple and common words is always better not only for you but for your audience as well. So, keep that in mind.
- Focus properly on the heading and introduction parts of the content:
Heading and introduction parts of your content are the heart and brain of your content.
Although you should try to make the whole content informative and engaging enough, you need to put some extra effort in heading and introduction. Both of them are of immense importance, and if you can make them attractive enough, half of the job is done.
It would be pretty easy to grab your readers’ attention. Use an attractive heading. Don’t use a few overused words or phrases. Be a little more creative here.
Put an engaging and eye-catching heading with a descriptive enough introduction part. But one thing in mind, your introduction part should be “descriptive” not necessarily lengthy.
- Edit your copy numerous times:
Once you are done with typing, revise and edit it numerous times. Don’t develop a habit of finishing your work in a hurry.
Finishing your work in a hurry is not a good habit, at least for a beginner. A lot of writers start finishing their tasks in super quick time. They don’t give much importance to editing. If you want to taste some success as a content writer, avoid that!
Once you finish your content, read it and edit accordingly. Do it at least a couple of times. Polish your content as perfectly as possible. Look for some common spelling and grammar errors. Sometimes, you won’t find them at first go, but you will notice your mistakes after a few revisions.
Editing sometimes can be very boring, but you have to do that if you want to deliver excellent and engaging content.
- Keep learning; ALWAYS:
Last, but certainly not least, focus on learning. It is a life-long process. If you are not willing to learn, there is no way you can become a good content writer. Learn new things every day. Keep improving your writing skills, keep working on your vocabulary. Learn a couple of new words every day. Improve your thinking and creativity skills.
Learn how you can write plagiarism free content. Content writing is about the arrangement of words. You have to arrange the same words available on the internet in a completely different manner. In short, never stop learning.
Your habit of learning won’t only make you a better and improved content writer; it will also transform you into a better, well-rounded person.
So, that’s a guide on how you can start as a content writer. These tips and tricks are always going to be handy for you, not only in the beginning. Hopefully, you got these tricks useful and informative. A big thumbs up for your journey ahead as a content writer.
A Content is any information that forms the base of any text for e books, newspapers, magazines, article, blog post, e commerce , websites. A unique, quality and excellent content has the capability to attract audience thereby increasing traffic for any website.
Content used in content writing can be categorized as: Text content and Visual content. The types of written content are Blogpost, Whitepaper, E-books, Storytelling, Case Studies, Study Guides, User manual, testimonials, Comparison sheets, FAQ’s User generated content, Press Release, and magazines etc. The visual content are images, Videos, Infographics, Memes, Gif’s, Screenshots, 360 degree Videos, etc. There are several interactive content like Quizzes, Contest, Polls, etc.
Henry Harvin® is a leading career and competency development organization with focus on value creation. We are into the business of training, skill development, assessment centres, content services and higher education. Our dream is to establish 'Henry Harvin®' in line with the vision of Mr.Henry Dunster 400 years ago which now resonates in the form of a prestigious educational institution respected worldwide.