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Kounal Gupta

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A press release is a short news story that serves as your business voice. You can publish it in your company website or magazine to promote your goods and services. The press release can also be passed on to journalists or editors who can print the story in their publication. If you have to write a press release for your website or some publication but not sure where to start, don’t worry as we have…

Whether you’re a blogger, a web content writer, or a social media marketer, you have to take on many roles to ensure your content is top-notch and gets maximum viewership.  “If you want to be read and followed by content-hungry readers, you must post new content all the time. This could mean writing at least 2 to 4 articles per week, most of them being 500 to 100o words long!” -: Sapna Tyagi, Blogger. To…

Writing web content is a different ballgame. Contrary to the printed text, web copy is usually glanced at. According to Neilsen’s research, only 16% of visitors read web pages word by word. “The web visitors are looking for information. They will just scan your copy and quickly decide whether to stay or move on. It is impossible to impress visitors if they don’t read the whole thing.” – Sonika Verma, Digital Marketing Manager. If you are tasked with writing…

Content writing is all about creating engaging content that drives readers and encourages action. The idea is to compel your readers to further engage with your product or brand. “No matter how well-researched your content is, if it is ridden with typos and syntactic errors, it will repel readers. You have to be very careful to catch simple mistakes that went unnoticed.” – Pooja Sharma, Content Editor Unless you have a content editing team to help…

Social media marketing is a valuable platform for marketers to promote their business and attract loyal customers. According to Social Media Examiner report, 8 out of 10 marketers accepted that social media has enhanced their internet traffic. Well, social media marketing really works, but only for a small number of businesses. “While almost every business uses social media, only a few use it efficiently. As a result, despite spending a lot of resources, they obtain…

Are you looking for a reliable source of income? Do you want to make a successful career in content writing? Are you searching for a few golden tips on starting as a content writer? Do you want to know how to prepare engaging and attractive contents? Here are all the answers you are looking for. Digital content writing has been one of the major factors responsible for the huge digital revolution. It is not only…

Content writing has become a very important part of the modern era, inspired by information technology. The imagination of the IT industry without content writing is close to impossible. In addition, to be an amazing tool for digital marketing and advertising, content writing is continuously creating a lot of job opportunities, especially for youngsters around the world. If you are looking to have a settled career with a good income, working as a content writer…

High quality and well-written contents play a huge role in marketing and business success. Nowadays, most of the B2B organizations depend heavily on well-crafted content to attract a large number of audiences and definitely the potential customers. Content writing isn’t only playing a huge role in businesses’ success; it has become a wonderful career option as well. People around the world are earning pretty decent by writing different types of content for different companies, brands,…

Casually flipping through some social media posts and you suddenly see something worth stopping and reading! What made you pause? More often than not, it is an eye-catching graphic that halted your scrolling and prompted you to read and react. “Besides humanizing your product, graphics help you connect with your clients and turn leads into customers. Good visual content is fodder for inquisitive minds and can narrate an entire story without speaking a word.” -…

Content planning can take up a lot of time that you would rather devote to actual writing work. Even if you have great ideas popping inside your head, it is when it comes to executing them that you start feeling the pain. “Your content marketing campaigns will suffer if you fail to implement writing ideas correctly. However, when you use helpful planning tools, content marketing can ensure booming success.” – Neha Mondal, Content Writer. Here…