High quality and well-written contents play a huge role in marketing and business success. Nowadays, most of the B2B organizations depend heavily on well-crafted content to attract a large number of audiences and definitely the potential customers.
Content writing isn’t only playing a huge role in businesses’ success; it has become a wonderful career option as well. People around the world are earning pretty decent by writing different types of content for different companies, brands, and websites.
Professional content writers are making a lot of difference to the online business sector, and the demand for them is only going sky-high with every passing year. If you are willing to put some effort to improve your writing skills, you can certainly think about making a very successful career in content writing.
If you are really serious about making a good career in content writing, here are a few very important tips for you. These tips are going to be very helpful for you to move in the right direction. Have a look at them.
Although there are no secrets of writing effectively and attractively, these are several tips that can be proved more than helpful for those who’re just starting to work on content writing.
Start working on a specific niche:
Although writing on different themes and topics is always a great thing, but you can’t jump on to that straight away. You’ll have to take those baby steps. Understanding your skills and interests is key.
First of all, know yourself properly, learn about your strength, and find out what can be the strong area for you. You can do that by accessing what you like the most. Traveling? Healthcare? Fashion? Information Technology? Marketing? Or Automotive? Or anything for that matter?
Finding and knowing “YOUR AREA OF INTEREST” will be extremely helpful for you to start in the right direction successfully. The second important thing is having some knowledge about “YOUR AREA OF INTEREST.”
Yes! Having or finding interest is not everything. If you don’t have even a little bit of knowledge about a specific field, you can’t think about becoming a good content writer. You surely can develop a lot of knowledge by doing some study and research. But you have to know at least the ABCs of the niche you’re looking to work on.
Develop different writing styles:
“Competition” is not the most suitable word for the content writing sector, but millions of writers around the world are continuously working on improving their writing skills and styles. You can easily find a bunch of some amazing writers with unbelievable talent and writing skills.
If you are looking to become “simply a content writer”, that’s fine. But if you want to stand among some of the good, if not the best content writers, you’ve to think differently.
You have to develop different types of writing styles. You can’t do that overnight. First things first- you’ve to start with the basics. You have to start with very simple things like sentence formation, suitable word placement, tone of your sentences, the message or information you want to give through your content etc.
Reading various types of contents might help you to do that. Keep reading different types of e-magazines and journals. Learn about different types of content like articles, blogs, reports and advertisements etc.
You’ll have to develop different writing styles in order to master your skills. And a couple of “Ps”- ‘Practice and Patience’ can be proved game-changing.
Once you encircle a topic, research about it- as much as you can:
The whole of the internet is flooded with contents on similar topics. You can’t think about drafting an imperfect, misleading or incomplete content. Your piece of writing must be complete from every aspect, from every angle.
Before opening your writing software, open your internet, and do proper and complete research about the topic you’re going to work on. Search everything about the topic in detail. Gather all the required information. Note a few important points if required. Then start writing.
In short, get prepared completely with all the information before starting your writing work.
Don’t mess up your content with wayward points:
Sticking to your point is extremely important if you want to keep your writers engaged.
Disappointing your readers must be the last thing you would want. So, to avoid that, you need to be very careful about your point of attention. Your content must revolve around the topic. You can’t distract your audience by discussing even a couple of unwanted or irrelevant points.
Yes, highlighting a few related things about the topic is good. But you can’t disturb your direction of content with a lot of different things.
Stick to your point; keep your readers interested with your flow of writing. The ill-directed flow of writing won’t be accepted at all by the readers.
Develop your creative skills:
As we’ve already discussed, the internet is flooded with a lot of content on similar topics. Then how you are going to make your version of write-up a little unique and different?
That’s when creativity makes a lot of difference. You have to learn about expressing the same things in a lot of different ways. You’ve to develop and improve your ability to imagine. Different writers have their own methods of making their piece of writing different and unique. What you need to do depends completely on you and your approach.
Keeping the TIV (Topic, Idea, and View) theory of content writing can be immensely helpful.
Topic and idea of your write-up should be all but decided. If not, there is no way you can’t even think about starting to write. Once the topic and idea are decided, your own unique view about the same makes all the difference.
How you’re giving the same available content an absolutely different and unique direction. What you are doing differently with the same topic(s), makes you stand out among others.
Your aim must be to hone your creative skills as much as you can. And there is always a lot of room for improvement!
Put some extra effort in the headline and the first paragraph:
As they say, starting well is half job done
If you want to attract your audience and keep them engaged, you’ll have to start with an attractive headline and an engaging first paragraph.
Obviously, the title must be centred to your content, and the first or introductory paragraph must contain a brief idea about what to come in the later parts of the content.
Having a good-looking headline will attract your audience very easily, and an informative, engaging first paragraph will inspire them to read your content properly.
There is no doubt, the whole of your content must be the display of your hard work, but still the title and first para needs to be the best portion of your write-up.
Keep it simple!
Don’t behave like a strict professor! There is no need for making your write-up complex
There might be different types of people in your audience. Everyone is unique in their own way. They might not be very comfortable with a few complex words or sentences. Use simple and clear synonyms of complex words.
Write your content in short sentences. Use very simple three to four lined paragraphs. You do not appear in a language examination! There is no need for showing that complex side of you.
Always try to make your writings as audience centred as possible. Imagine yourself as a reader, and then assess your content if it is easy to read and understand.
Avoiding the complex vocabulary is advised unless you’re drafting something specifically for highly intellectual people.
Make your content digitally optimized:
Digital contents need to be perfectly digitally optimized.
Once you’re done with typing, focus on different other aspects of your content as well. If required, use and place the keywords perfectly. Use short and sharp paragraphs instead of long and catchy ones.
Keep your flow of content intact: Use bullets wherever required. Use graphics and flowcharts only if necessary. Don’t make your content look like a colourful book with so many colourful sentences or images. Colour or highlight the sentences only if you feel the requirement for the same.
Making your content perfectly optimized for digital purposes should be your goal.
Read, edit, repeat!
Once you’ve worked on the drafting of your content, you should read it numerous times for possible errors. You’re a human and making errors is definitely acceptable but leaving your content without editing is not!
Read your content repeatedly and edit it if necessary. You can start by getting rid of unnecessary sentences that you think might disturb the theme or flow of the content.
Then you can look for errors related to spelling, grammar, and punctuation of the content. Try to correct them in the best possible way. Once the error finding and correcting part is made, have a thorough look at your content again. Look at it again and see if everything is fine.
You should read your content at least a couple of times before hitting that “SAVE” button.
Understand the concept of SEO:
Search Engine Optimization has been one of the major parts of digital marketing
You can’t think about being a successful content writer if you don’t have a clear concept of SEO. You’ve to be clear with at least the basics of SEO.
SEO is not something very hard to understand. It’s basically about making the contents perfectly optimized and friendly for search engines so that the content can get a good placement on search engine rankings.
Having a better search engine ranking is not only about SEO, but it certainly plays a vital role. Placement of keywords inside the content can make a lot of difference in getting a decent ranking on search engines.
Keywords are usually used for hyperlinking purposes so that the readers can easily visit the websites and web pages of the concerned business, company or service.
Learning about Search Engine Optimization is not that hard. You can learn that easily with time.
Don’t underestimate the importance of social media:
Social media platforms are proving game-changing for both online marketing and content writing.
If you want to become a successful content writer, and you don’t have a strong presence on social media, you are certainly missing a lot of things. Social media can be pivotal for you for both building your audience and finding potential clients.
You have to tell the world that you’re a content writer. You work to write on different niches. And there is no better platform than social media.
You can easily connect to new audiences. You can build strong relationships with entrepreneurs from different parts of the world. You can also get engaged with various business and industry experts.
In short, you can find a lot of skilled people with different specialties and talents. All these things are going to make you an improved content writer. More importantly, you’ll become a better person. Your personality will improve significantly.
So, let your potential audiences and clients that you work as a content writer. You can do that pretty easily by regularly posting with different aspects of content writing. Give a little detail about the topic you’ve worked on recently and add a link of the website it is available on.
Smart use of social media platforms can be very helpful for you in a lot of different ways.
An effective and attractive content writer can be the difference between having site visitors and satisfied customers. Getting the content out on the website isn’t enough at all. The content must be complete from every aspect.
The search engines slowly push up well-written content with complete information, and they can reach to the top in search results.
Therefore, these are some important tips for you to become a difference-making content writer. Always keep these tips in mind, be yourself, keep improving, and give your best.
Remember one thing, making your contents unique is a different thing, and being someone or doing something different is the other. Be as natural as possible and keep trying to improve every day.