Do you remember the last time you stepped out of the home without your smartphone? What’s the average time you spend online? Or wait, What was the last time you spent a day without the internet? Regardless of whether you are searching for a place for supper, or merely booking tickets for an occasion, you mostly utilize online platforms to complete these tasks. Isn’t that so? This is exactly what Digital Marketing does.
The primary target of digital marketing is to promote brands through different media types, utilizing digital channels, such as email marketing, social media, search engines, etc. to reach new potential and existing consumers like you and me.
Digital Marketing uses every touchpoint of our everyday use of the internet to reach us, thus taking advantage of each subsequent we spend online. The best part about it is that it suits all ages, not just recent college grads (millennials) and Gen Z—nan and nanna’s. Likewise, they go through social media platforms for hours, glancing, and scrolling through Facebook and sharing videos and shopping on the web.
If you’re still not convinced about how important digital marketing is for all the businesses, whether big or small, let me introduce you to some mind-boggling stats. 33% of the hour of the clients is spent via web-based media. Around 16% is utilized for music streaming, 16% online TV and streaming, 13% online press, and practically 22% for different sources. This shows that a business needs to creep in this 33% and utilize it. If people invest so much energy and rely on online space, then isn’t it equally important for businesses to move online?
So let’s quickly dive into ten astounding benefits of digital advertising in 2020:-
1) COVID-19 Outbreak
The whole world has been affected by the COVID flare-up, and the pandemic has unquestionably changed the business landscape. Along with affecting human life, it has affected the worldwide business and economy as well.
Businesses can already witness a significant shift in consumer behavior- individuals spending more time at home, scrolling through the web. And as customers stay inside, online advertising and promotion could be a brand’s best remedy against the current situation. Brands must make the best use of this opportunity and prepare digital plans for economic recovery from the downturn due to pandemic. Furthermore, as people are isolated and quarantined now, more eyeballs will be perusing on the web than ever before. Naturally, audiences will be consuming more content on digital platforms thus providing more opportunities to reach out to them.
2) Target Audience
By now, you must have realized that Digital marketing = targeted audiences. It’s no longer the future, but the present. It allows companies to interact with targeted audiences in real-time.
This is one of the core qualities of digital marketing, targeting the intended interest group.A pamphlet may be seen by just a small segment of the targeted audience and might go unnoticed in the process, but a digital advertisement does otherwise. Today’s clients anticipate passionate commitment and engagement for which the brand has to know who and where the clients are. For example, if you sell a luxury brand where every item costs around 5-10 lakh, then publicizing it in an age group of 15-22 or people with no occupations won’t help. However, targeting precise demographics, geography, and psychographics can do wonders. This is the power of advanced marketing.
3) Cost-effective Strategies
Not only digital marketing strategies are more précised, but likewise are quite reasonable and effective. Online marketing costs about three times less than some conventional marketing tactics. Brands can market, publicize via email, use SEO-driven strategies, at a much smaller value than they spend to distribute print and place advertisements on famous radio broadcasts and TV channels.
Along with the promotion, a product’s launch also gets simple with digital marketing, making it feel light on pockets. Small and medium-sized organizations can utilize automation for their advertising strategies instead of building up an in-house group of specialists. This is again, perhaps, the best advantage of advanced marketing, affordability and viability.
4) Personalized Experience for Customers
Online marketing channels enable companies to give more customized insight through intuitive video advertisements and custom-made item recommendations. Regarding personalization, product recommendations are the ideal approach to empower rehash deals, strategically pitch, and upsell to present clients. Facts state that 56% of buyers are bound to purchase from a brand when given a customized personal shopping experience.
Through emails and advertisements, brands can focus on their clients and give personal suggestions based on their past buys or browsing behavior. Customers also prefer customized messages to perceive the product, company wants to sell.
5) Tracking Effectiveness of Campaign
Besides communicating with customers, digital marketing allows businesses to track their activity. It also lets brands monitor the type of content consumed by an individual before making a purchase. This discloses how marketing strategies work for brands and consumers, enabling them to refine and improvise their techniques.
From the data assembled through ROI, New Sessions data, Conversion Rate, Bounce Rate, Cost, and Revenue per lead, brands can undoubtedly build up an advertising strategy that works for specific conditions. This implies that measuring the effectiveness and adequacy of the campaign has become even more paramount for a digital marketer.
Measuring the campaign’s marketing success can be a brand differentiator, a system for knowing how and where to target the more prominent piece of the pie. It’s rightly said, we cannot market, what we cannot measure.
6) Communication and Engagement
Digital marketing helps businesses to communicate and interact directly with their customers who see their content, eminently through messages, comments, surveys, and online media posts. Effective communication with customers gets an idea of what they feel, believe, think, driving them to feel respected and part of the network the company builds.
It also gets significant data on clients’, their responses, and inclinations towards particular products. Through steadfast commitment and posting valuable content, brands can build up a more grounded relationship with their clients and begin a conversation with potential leads. By responding to public’s questions and concerns via digital media platforms, brands can likewise improve their customer care measures, which adds to an overall better online notoriety.
7) Ease of Accessibility
Digital marketing is an approach to make the brand open to more people which companies try to reach to offer their products and services. The extent and access of the business can get well past dividers. Whenever it might suit them, clients and prospects can message, comment, ask queries, make buys, browse the feed, stalk the inventory, and purchase.
Potential clients who have no mode to go to physical stores can also purchase, regardless of whether they are restricted by inability, transportation, or living excessively far away. With text marketing, remarketing ads, email, and social media, the brand can take the lead while individuals might be using various apps on their smartphones. By making an online presence, business is open even when it’s shut. Digital marketing enables organizations to create an environment wherein the clients can come whenever day or night.
8) High Rate Conversions
The ultimate objective for any marketer is to get conversions. These conversions are the genuine outcomes that business depends on in the form of leads, followers, no. of deals, sales, subscribers, traffic, etc.
Digital marketing also permits optimizing the conversion rate by publicizing and promoting campaigns, ads, and posts online. When we say digital tools, computerized techniques imply email advertising, SEO, SMM, and SEM, and so on. Hence, most organizations in 2020 should take a shot at their digital marketing strategies for high-change rates.
9) Build Brand’s Reputation
Digital marketing helps deliver a better experience to consumers, and in turn enhances a company’s reputation, enabling it to compete with more prominent brands. Feedback, comments, blog posts, and reviews keep the brand in the limelight, which captures buyers’ attention, ultimately increasing the value of the brand.
Influencer marketing also helps build a brand’s image and gain the audience’s trust, which is an essential factor in developing a brand’s reputation. It acts as the perfect mix of technology and marketing, making the brand viral and trending.
10) Reveals Competition
Along with brand awareness, Digital Marketing lets brands identify and know all about their competition. To ensure your survival, it’s essential to keep an eye on competitors, refine your goal and strategies, catch up with the industry and marketing trends. This is exactly what digital marketing helps to accomplish.
Generating leads from competitors unhappy and not satisfied customers helps brands identify their prospective customers and gain numerous consumer insights. Digital marketing along with competitor analysis, also helps in collecting feedback and identifying gaps in rival brands’ offers.
I hope by now you must have understood that Digital Marketing is a game-changer for many reasons. It is like fuel for a business which settles numerous difficulties and gives a head start to marketing and sales. Digital Marketing is like an ever-evolving climate. The businesses that prefer not to adjust to their environmental factors often get deserted and reach past the point of no return before being hung out to dry. So grab the opportunity, increase your global outreach and avail this offer of Henry Harvin to become a Certified Agile Digital Marketer with the CADM Digital Marketing Certification.