Advanced PPC Course in Newjersey


★ ★ ★ ★ ★ 4.9 (1121 Ratings) 5781 Learners

Accelerate your Digital Marketing career with experiential learning in managing paid marketing initiatives | The Advanced PPC Course will assist you in transforming your personality into an industry-ready paid professional | This course will give you the learning path designed by industry veterans

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Key Features

9-in-1 Course

Training + Projects + Internship + Certification + Placement + E-Learning + Bootcamps + Hackathons + Gold Membership

Integrated Curriculum

The curriculum of the Advanced Pay Per Click Course is well-designed by mentors and is curated to make you ‘industry ready’ to untangle the challenges of the job market and become well-adapted to the contemporary world and attain your dreams

100% Practical Training

Gets Hands-on training on Advanced Pay Per Click System Functions + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

1 Year Gold Membership of Digital Marketing Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Bootcamp Sessions + Interview Skills + Career Services

Mobile App Access to Moodle E-Learning Portal

You can access the exclusive Learning Management System (LMS) on the go. Use the login credentials to use the Moodle app on your phone and get access to the Advanced Pay Per Click Course at the tip of your fingers

100% Money-back Guarantee

If you are not satisfied with our Advanced Pay Per Click Course, post completion of the first session, we will refund you the entire amount

Our Placement Stats

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About the Advanced PPC Course

Advanced Pay Per Click (PPC) Course

This course will help you gain mastery skills Pay-Per-Click, display advertising, conversion optimization, and web analytics. Moreover, candidates can acquire an explicit understanding of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

Who can enroll?

This course is best suited for:

  • Marketing Managers
  • Entrepreneurs
  • Digital Marketing Executives
  • Business and Communication Graduates
  • Marketing and sales professionals

9 in 1 Course

  • Training: 12 Hours of Two-way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in the related fields of Buying Funnel, Keyword Research, Ad Testing, and many more
  • Internship: Internship assistance to gain experiential knowledge of Advanced Pay Per Click Course
  • Certification: Get Hallmark Certification of Certified PPC Specialist (CPPCS) from Henry Harvin® Govt of India recognized & Award-Winning Institute, and showcase expertise
  • Placement: 100% Placement Guarantee prop up for 1-Year post successful completion
  • E-Learning: Access with Abundant Tools and Techniques, video content, assessments, and more
  • Bootcamps: Regular Bootcamps spread over the next 12 Months
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Advanced Pay Per Click Course

Trainers at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience
  • Carefully selected by our training partners and recognized by numerous organizations over the years for their work
  • Have been invited for 150+ keynote classes for Pay Per Click
  • Have delivered 350+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® join the 3,00,000+ strong Alumni Network Worldwide

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Free Bootcamp Sessions for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 3,00,000+ Alumni across the globe Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry Projects during the training

Learning Benefits

  • Develop an understanding of Keyword Research and become proficient in the creation of Compelling Ads
  • Maneuver learning approach towards Advanced Ad Features, Ad Testing, and Ad Extensions
  • Augment your prowess in Setting and Controlling Budgets
  • Acquire extensive knowledge about Display Ad Formats
  • Be well-versed with the Campaign Organization
  • Procure a broad range of information about Fundamentals of Quality Score
  • Excel your cognition in creating and managing your Account
  • Learn about Shopping and video Campaigns
  • Comprehend how to segment Data and Create Lists

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 1400+ Google Reviews, 200+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Rise your career in Keyword Research and move ahead in your career
  • Brush up your knowledge in Advanced Ad Features and harness your Skills
  • Transform your career after learning different segments of Setting and Measuring Goals
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Certified Advanced Pay per Click Course
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Set up your PPC Strategy and enhance your prowess

Know the complete offerings of our Advanced PPC Course in Newjersey

Advanced PPC Course Curriculum

  • PPC for Various Business Types
  • Defining the Channels for PPC
  • Define CPM CPC and CPA
  • Defining Paid Search Advertising 
  • Search Volume
  • PPC Extends Beyond Search Engines
  • Reach of PPC
  • Auction-based System
  • Targeting Capabilities
  •  How PPC works For Various Business Types
  • PPC For E-Commerce
  • PPC For Lead Generation
  • PPC For Local Companies
  • PPC Ads For B2B
  • PPC Ads for Informational Queries
  • PPC Ads for Branding
  • PPC Goals
  • PPC Cycle
  • Introduction to Psychology of search
  • The Search Process
  • he Landing Page
  • Search Marketing is Not Interruptive
  • Refine Your Audience
  • Write Ads Relevant to the Searcher
  • Choose the Correct Landing Page
  • Track Conversion
  • Aligning Goals for Successful Search Engine Marketing
  • Useful Information is Not Advertising
  • Hierarchy of a PPC account
  • Structuring of Ad Groups
  • Ad Fundamentals: Purpose of an Ad
  • Ad Group: Example
  • Creating Compelling Ads: Features vs. Benefits
  • Creating Compelling Ads: Call-to-Action
  • Unique Selling Proposition
  • Ad Components
  • Ad Components: Example
  • Ad Testing
  • Ad Extensions
  • Ad Extensions: Example
  • How Keywords and Search Queries Work Together
  • Search Intent
  • User Intent Classification
  • Types of Keywords
  • Think About the Searcher
  • B2B vs B2C Keywords
  • Ad Group Organization
  • Display Network and its Reach
  • Targeting Options
  • Display Network Follows Campaign Settings
  • Contextual Targeting
  • Placement Targeting
  • Audience Targeting
  • Layer Targeting
  • Ad Formats
  • Ad Creation Tips
  • Who Is the Audience
  • Remarketing: Conversion Rate Analysis
  • Customer Touch Points
  • User Behavior Studies
  • Remarketing for Display Ads
  • Remarketing Lists for Search Ads
  • Customer Match
  • Reaching New Audience
  • Segmenting Audience
  • Email Segmentation
  • How PPC Affects GDPR
  • Data Segmentation
  • Stages of the Buying Funnel
  • Advantages of Using the Buying Funnel
  • Buying Funnel for Inexpensive Products
  • B2B Buying Funnel
  • Targeting Users
  • Search Keywords Throughout the Buying Funnel
  • Importance of Information in the Purchase Journey
  • Ads Throughout the Buying Funnel
  • Landing Pages Throughout the Buying Funnel
  • Channels to Leverage Throughout the Buying Funnel
  • Setting and Measuring Marketing Goals
  • Third-Party Tools
  • Numbers to Obsess Over
  • Making Data-Driven Decision
  • Bid Methods
  • Bid Options
  • The PPC Auction
  • Types of Auction
  • Automated Bidding
  • Manual Bidding
  • Bid Modifiers
  • Bidding to Goals
  • Customer Journey and Attribution Management
  • Attribution Models
  • PPC and Other Marketing Channels: Customer Aquisition
  • PPC and Email
  • PPC and SEO
  • PPC and Social Marketing
  • PPC and Conversion Optimization
  • PPC and Analytics
  • PPC and Branding
  • PPC Management in Various Business Types
  • Account Audits
  • Increasing Visibility
  • The Quick Organization Audit
  • Digging for Outliers
  • Future of PPC with Big Data and Machine Learning
  • Future of PPC


  • Reporting and Tracking
  • Conversion Tracking Mechanisms
  • UTM Parameters
  •  UTM Parameters: Examples
  • Different Types of Reports
  • Business Communication
  • Preparation for the Interview
  • Presentation Skills

Resume Writing Techniques 

Know the complete offerings of our Advanced PPC Course in Newjersey

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Get Ahead with Henry Harvin® Advanced PPC Course in Newjersey Certification

  • Earn your Certification

    Post-successful completion of the course, earn Henry Harvin® Certified PPC Specialist Course Certification. Post it on social media, get it framed, and increase your value in the industry

  • Differentiate yourself with a Henry Harvin® Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition

  • Share your achievement

    Talk about it on LinkedIn, WhatsApp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it

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Advanced PPC Course in Newjersey Training Certification Process


Counselling and Registration

Consult with our counsellors to check your eligibility and the right batch, and then Register for the Certified PPC Specialist Course


Complete Henry Harvin® Advanced PPC Course

Attend 12 hours sessions and gain 12 credits to get course completion certification from Henry Harvin® Digital Marketing Academy


Deliver Projects Assigned

Gather experience with real-world assignments and practical projects to upgrade your existing skills. Deliver these mini-projects to be eligible for Henry Harvin® Advance PPC Course


Earn Certified Advanced PPC Specialist Certification

Post-successful completion of the course, earn Henry Harvin® Certified Advanced PPC Specialist Course Certification. Post it on social media, get it framed, and increase your value in the industry

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